Marketing Strategy and Planning Manager, Commercial
SUMMARY:
Aeroseal is looking for a Marketing Strategy and Planning Manager, Commercial that will assist us in our mission by partnering directly with the EVP/GM of our Commercial business unit and their senior staff to understand the market, build out plans that deliver strong and measurable contributions to business growth, and orchestrate the delivery of those plans in partnership with our content, communications, growth, sales enablement, events, and digital marketing teams. Collaboration is key.
To be successful in this role, you’ll need to have experience across the spectrum of marketing, communications, advertising, event, and PR strategies and tactics, ideally in a fast-paced environment in the construction, building technology, HVAC, energy efficiency, or a related field. Since you’ll be engaging with senior sales leaders and product managers, experience partnering with similar senior levels of management to both listen and learn, and also present your proposals in a compelling fashion with be key.
QUALIFICATIONS/REQUIREMENTS:
•10+ years of marketing experience in construction, building technology, HVAC, energy efficiency, or a related field.
•Proven success leading marketing strategy development and orchestration in partnership with senior sales and business leadership with demonstrable contributions to the business
•Deep understanding and sense for marketing, and an ability to build trust among senior peers.
Skills & Competencies
•Visionary and strategic marketing mindset with the ability to execute in complex, evolving environments.
•Strong technical fluency in building systems and performance.
•Entrepreneurial, proactive approach with a track record of building and scaling high-performing marketing programs.
•Highly collaborative, fast learner, adaptable
•Experience using AI to deliver marketing results
Preferred Location
Strong preference for South Dayton but will consider remote for the right candidate.
RESPONSIBILITIES:
Strategic Leadership
•Design and orchestrate a scalable marketing strategy across a major line of business, tailored to geographic or vertical segments as appropriate.
•Transition our marketing for this business unit from a reactive, tactical service model to a strategic, proactive function with clear alignment and contribution to business goals.
•Identify and prioritize marketing opportunities to expand our reach, engagement, and response from builders, raters, and home buyers.
Operational Execution
•Once built, orchestrate the delivery of the strategic plan with our functional marketing teams
•Own accountability for the results of the delivery, optimizing for maximal performance and impact
•Own the voice of Aeroseal for builders, raters, and home buyers, ensuring alignment across marketing, sales, dealer communications, and partner communications.
Technical & Industry Expertise
•Leverage your understanding of building performance, HVAC, ventilation, and the construction lifecycle to tailor marketing strategies to the market.
•Stay ahead of trends in our business areas and marketing.
•Ensure that Aeroseal's offerings are effectively positioned in the residential new construction sector