Sr. Director of Retail Technology, Customer Applications

If you have what it takes to become part of the Vistra family and would like to start a promising career with a global leader, take a look at the exciting employment opportunities that are currently available and apply online.

The Sr. Director of Retail Technology – Customer Applications is a strategic and hands-on leader responsible for shaping the digital foundation of Vistra’s retail business. You’ll connect marketing, operations, data, and technology to design and deliver customer-facing systems that power acquisition, engagement, and retention across multiple retail brands. This role is both visionary and practical: you’ll set the long-term architecture and roadmap while guiding teams through real-world delivery and continuous improvement. It’s about building a future-ready technology ecosystem that keeps pace with how customers live, shop, and interact today.

- Lead modernization of customer-facing platforms by evolving legacy systems into flexible, cloud-native, API-driven architectures designed to support agentic AI, enabling faster delivery, greater scale, and more intelligent customer experiences.

- Translate strategy into action by developing and executing a three-year technology roadmap aligned with Vistra Retail’s business and growth objectives.

- Drive cross-functional alignment across business, digital, data, and IT partners to ensure priorities, investments, and outcomes move together.

- Champion customer-centric technology that enhances acquisition, self-service, and retention across digital and mobile experiences.

- Cultivate a high-performing, agile organization focused on accountability, collaboration, and technical excellence.

- Partner with technology vendors and integrators to evaluate, negotiate, and deliver solutions that balance innovation with stability and cost-effectiveness.

- Promote architectural best practices that future-proof systems through modular design, cloud scalability, and secure, efficient data flow.

- Manage and deliver secure, reliable, efficient, and effective business technology services

Education, Experience, & Skill Requirements

- Bachelor’s degree with 10 or more years of relevant business experience with at least 15 years specific to systems planning, design, and implementation;

- Subject matter expertise:

- Customer facing large scale digital/website/mobile (shopping, ecommerce, service, etc).

- Digital/Website/Mobile Technologies (Sitecore, Adobe, SAP Commerce, etc)

- Marketing Technologies (Adobe, Salesforce, Hubspot, etc)

- Experience modernizing legacy ecommerce/commerce/digital/mobile engines into cloud-native, API-first platforms.

- Proven management and leadership skills for large, enterprise-wide initiatives

- Experience leading enterprise-scale technology initiatives in complex environments.

- Experience managing vendor partnerships, technology budgets, and contract negotiations.

- Superior collaboration, communication, interpersonal, and negotiating skills

- Proven ability to connect business needs to technical solutions, guiding teams through both strategy and execution.

- Strong leadership skills with experience developing and inspiring teams through transformation.

- Exceptional communication and relationship-building abilities; credible across executives, engineers, and business partners.

Key Metrics

- Customer Satisfaction – Call Centers and Web/Mobile

- Project Delivery – Defined defect rates, on budget delivery of project, on schedule delivery of project, business satisfaction score with project delivery (to business requirements and outcomes)

- Operations / Systems Availability - % Systems Availability as defined by standard practice

- Recruiting – Ability to recruit and on-board the right resources in timely manner

Job Family

Information Technology

Vistra Corporate Services Company

Irving, Texas

Texas