Social Media Manager

Job Overview

We’re looking for a social media & Content Manager to lead, create, and manage our social media presence. This person will play a key role in shaping how people experience the NU Energy brand across platforms like Instagram, TikTok, X, and LinkedIn. If you're creative, trend-savvy, and hungry to help build a brand from the ground up, this role is for you.

Job Responsibilities

- Build and manage a cross-platform content calendar

- Develop and execute launch campaigns, seasonal promotions, and community-based content

- Research industry trends, competitor behavior, and audience preferences

- Design and produce engaging content (short-form video, photo, graphic, written copy)

- Use tools like Canva, CapCut, Adobe Express, or similar for editing

- Write compelling captions, product messaging, and on-brand social copy

- Monitor and respond to DMs, comments, and mentions in real-time

- Cultivate relationships with micro-influencers, local athletes, and brand partners

- Contribute to brand voice development and tone guidelines

- Use platform analytics to track reach, growth, engagement, and conversion metrics

- Create monthly performance reports with actionable insights

- Adjust content strategy based on performance data

- Perform additional tasks as required by the manager

Job Qualifications

- 1–3 years' experience managing brand social media, preferably for a startup or CPG company

- Portfolio or samples of previous social content (especially short-form video or branded storytelling)

- Proficiency in content tools like Canva, CapCut, Later, Buffer, or similar

- Solid copywriting skills with a sense of humor and cultural awareness

- Ability to take initiative and work independently while staying aligned with team goals

- Experience with influencer partnerships, paid ads, or email marketing is a plus

- Passion for wellness, fitness, or lifestyle products is highly valued

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year

Benefits:

- 401(k)

- Dental insurance

- Health insurance

- Vision insurance

Work Location: In person