Senior Paid Media Lead

Requisition ID: 92568

At Gexa Energy, a NextEra Energy Resources company, we provide reliable low-cost energy solutions. Focused on customer satisfaction, we offer innovative electricity plans tailored to the diverse needs of Texas homes and businesses. If you're passionate about making a difference in the energy industry and delivering exceptional customer experiences, join our team today.

Position Specific Description

Come join our marketing team! We are seeking an experienced Senior Paid Media Lead to lead online acquisition sales growth for our residential segment. This position will reside at our Houston, TX office and be responsible for developing and implementing strategies, tactics and campaigns to drive digital sales performance improvements

In this hands-on role, the Senior Paid Media Lead will:

- Own, develop and manage our paid search strategies and external paid search agency

- Manage, measure and evaluate paid search agency performance

- Collaborate with analytics teams and external resources to drive data and insights improvements

- Partner with the agency and analytics teams to deliver in-depth reporting, analysis, and insights to key stakeholders, providing an explanation of what is occurring in the paid search space

- Oversee and drive ongoing optimization efforts to meet sales and cost per acquisition (CPA) targets

- Collaborate with and advise agency partners on keyword analysis, bid management, negative keyword strategies, ad creative and landing page strategy

- Have the capability to manage paid search campaigns internally

This individual must have strong, practical working experience managing paid search campaigns, including strategy, configuration, and optimization. The ideal candidate will have agency experience, as well as in-house marketing experience managing outside agencies. This position reports to the Director of Marketing and has direct oversight of digital agency partners to drive business performance.

- Must have demonstrated strong written and oral communication skills.

- Must have demonstrated experience driving paid search leads and sales growth for a recurring service model category and/or eCommerce

- Ability to analyze ad platform and web analytics reporting to drive performance improvements

- Experience working with creative services to produce compelling and results-driven ad copy and landing pages

- Strong attention to detail

- Must be comfortable with ambiguity

- Must be a self-starter

- Must be comfortable leading strategy and then rolling up your sleeves to activate programs

- Experience with developing and managing to a budget

- Agency experience & agency management experience both preferred

- Google AdWords Certification a plus

- Google Analytics Certification a plus

Job Overview

Employees in this role develop engaging content and visuals to be executed across a variety of social media channels. This role is responsible for community management and social listening to identify trends, issues, and opportunities for engagement. This individual will work collaboratively with cross-functional teams to identify and execute on social media content opportunities.

Job Duties & Responsibilities

- Community manage inbound mentions and messages identifying engagement opportunities and escalating key mentions

- Work with internal partners and SMEs to develop and publish content to social channels

- Utilize social listening tools to identify common themes, emerging issues, trending misinformation, and company mentions

- Draft and produce social content as needed

- Pull monthly and quarterly reporting and safety reports

- Attend cross-functional meetings to identify social media content opportunities

- Contribute to monthly editorial content calendars

- Develop compelling social media visuals

- Provide social media support at events

- Performs other job-related duties as assigned

Required Qualifications

- High School Grad / GED

- Bachelor's or Equivalent Experience

Preferred Qualifications

- Bachelor's Degree

NextEra Energy offers a wide range of benefits to support our employees and their eligible family members. Click here to learn more.

Employee Group: Exempt Employee Type: Full Time Job Category: Marketing/Communications Organization: Gexa Energy, LP Relocation Provided: Yes, if applicable

NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law.

NextEra Energy provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e-mail to recruiting-coordinator.sharedmailbox@nexteraenergy.com, providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 1-844-694-4748. Please do not use this line to inquire about your application status.

NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

NextEra Energy does not accept any unsolicited resumes or referrals from any third-party recruiting firms or agencies. Please see our policy for more information.

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