Paid Media Specialist

POSITION SUMMARY:

This role is responsible for the day-to-day execution, monitoring, and optimization of Google Ads and Local Service Ads (LSAs) across multiple brands and locations. The primary focus is LSA management and performance, with secondary support for Google Search campaigns. This role executes against strategy set by the Paid Media Manager and Head of Marketing and ensures campaigns are running cleanly, efficiently, and without disruption.

This is a hands-on execution role, not a strategy or vendor-management position.

Key Responsibilities Local Service Ads (Primary Focus)

- Manage LSAs across all active locations and brands

- Add and launch new locations into LSAs as markets expand

- Monitor budgets, impression share, lead volume, and CPL daily

- Increase or decrease budgets in real time based on performance

- Proactively manage licensing, insurance, and compliance to avoid downtime

- Monitor lead quality and escalate issues with routing or intake

- Coordinate with the Project Manager on reporting and issue resolution

Google Search Ads (Secondary Focus)

- Execute changes to existing Search campaigns based on direction from the Paid Media Manager

- Monitor campaign health: spend pacing, CPCs, CTR, conversion volume

- Implement ad copy updates, extensions, and asset changes

- Assist with keyword hygiene, negatives, and search term reviews

- Support testing initiatives (ad copy, landing pages, bidding changes)

Monitoring & QA

- Daily performance checks to ensure campaigns are live and healthy

- Identify anomalies (sudden CPL spikes, drops in volume, paused locations)

- Ensure tracking is firing correctly for calls and forms

- Flag issues quickly to the Paid Media Manager and Project Manager

Reporting & Collaboration

- Provide weekly performance summaries and insights

- Work closely with:

- Paid Media Manager (strategy & prioritization)

- Project Manager / BI (reporting & dashboards)

- Intake / Head of Marketing (lead quality & speed-to-lead issues)

Qualifications

- 3–6 years hands-on experience managing Google Ads

- Direct experience managing Local Service Ads (LSAs) at scale

- Strong understanding of bidding strategies, budgets, and pacing

- Experience with call tracking and form conversion tracking

- Comfortable working in high-volume, multi-location accounts

- Detail-oriented with strong QA instincts

- Ability to identify issues quickly and escalate appropriately

Working Style & Expectations

- Execution-first mindset — focused on accuracy and consistency

- Comfortable working within defined strategy and guardrails

- Proactive in identifying problems before they impact performance

- Organized, dependable, and responsive

- Calm under pressure during peak season or high spend periods

Reporting Structure

- Reports to: Paid Media Manager

- Works closely with: Project Manager / BI, Head of Marketing, SEO & CRO teams

What Success Looks Like

- LSAs running across all eligible locations with minimal downtime

- Budgets actively managed to maximize lead volume at target CPL

- No surprise pauses due to licensing or setup issues

- Clean, stable Google Ads performance with issues surfaced early

- Paid Media Manager and leadership trust the execution layer

We Offer

- Competitive salary and comprehensive benefits package

- Competitive pay - Life is expensive! We believe in paying well

- Your job is safe with us. We are a fast-growing company, which means you will have opportunities to advance your career – we promote from within!

- Do you want to work with your friend? We offer a referral bonus!

- Affordable health care packages that include medical, dental, vision and life insurance

- 401K, 6 Company Paid Holidays, Paid Vacation

- Fun team celebrations year-round!