Consumer Marketing Specialist

Cobb EMC has an exciting opportunity for a Consumer Marketing Specialist

to strategically develop, implement, and market member engagement and experience programs and member satisfaction initiatives. This position also will promote Cobb EMC consumer products and be responsible for ongoing marketing program management

Schedule Monday-Friday 7am-4pm (Some on-call, weekend, and overtime work as needed) Benefits

- Company paid Health Insurance Premiums!

- Insurance is effective your first day of employment

- Retirement Security Pension plan!

- Automatic 7% Company paid contribution to 401k with additional matching!

- Annual Bonus Program!

- Tuition and Certification reimbursement!

- Learn more HERE

To learn more about Cobb EMC visit our website at www.cobbemc.com

What you will be doing

Member Experience Strategies

- Seek ways to enhance member satisfaction & the member experience

- Lead cross departmental project teams to deliver CX results

- Create, copy edit, and proofread marketing materials and presentations

- Develop and Manage marketing campaigns and strategies, social media marketing, digital campaigns and e-communications, strategies of product enhancements, online and post-call surveys, marketing new products and services, and online direct marketing campaigns

- Manage J.D. Power sub-committee

- Manage member insights and related projects

- Coordinate development of marketing materials

- Coordinate the communication of consumer marketing programs internally and externally

- Implement focus groups and online forums

- Manage member experience improvement projects such as journey mapping and gap solutions

- Strategize on member campaigns using demographic and member experience data

- Manage member engagement programs

- Provide exceptionsal customer service to improve member satisfaction

- Analyze web and app traffic

- Assist with member inquires regarding marketing programs (marketing inbox)

Reporting and Member Insights

- Create and maintain reporting spreadsheets

- Analyze survey results and create reporting and recommendations

- Track report and analyze monthly consumer marketing support and promotional activities

- Work with communications, PR, IT, finance, billing, call center and other departments to launch successful programs

- Notify employees, including an official notice to the Call Center, about marketing campaigns

- Analyze demographic reports for insight and best use of corporate financial resources

- Maintain appropriate equipment for use in the field

Community Events

- Assist in planning and coordinating community events throughout the counties we serve and make presentations as needed.

- Organize and attend community events representing the Corporation and make presentations as needed.

- Attend various county Chamber of Commerce and Civic organization meeting.

Minimum Requirements

Bachelor’s

Degree in Public Relations, Marketing, Communications, Advertising, or related field.

Minimum

two years’ field experience with marketing campaigns, advertising, event planning, customer experience (CX), demographic analytics, and program and project management.

Minimum

three years’ experience using Google Analytics and Google Ads, Survey Monkey, CANVA and Content Management tools.

Demonstrated

working knowledge of e-communications, digital media campaigns, and member insights.

Experience

with managing agencies and vendor relationships.

SKILLS Ability

to work with minimal supervision and in team environments.

Excellent

problem solving

,

judgment, decision-making and leadership skills.

Excellent

oral and written communication skills.

Excellent

interpersonal skills to interact with members, internal and external stake holders, vendors, and the general public.

Excellent

sales and presentation skills.

Demonstrated

working knowledge of personal computers, Word, Excel, PowerPoint, Google ads and Google analytics.

Demonstrated

ability to think creatively, strategically, & analytically in a fast-paced, ever changing priorities.

Ability

to appropriately handle confidential information.

Ability

to undertand technically complex energy related topics and then interpret and share with consumers in an understandable way.

Possess

valid Georgia driver’s license.

PREFERRED Previous

utility industry experience and proficient in digital media and consumer insights.

CORE Values Put People First Care, listen and connect. Think team, not self. Respect and value differences. Stay Safe No shortcuts. See the big picture, no tunnel vision. Look out for each other Innovate Embrace change. Think big and bold. Be part of the solution. Own It Own your attitude, actions and words. Find a way. No BCD. Never stop learning.

EOE/Disability/Vets/Drug-Free Workplace