BACKGROUND
Universal Compressed Air (UCA) is a small, privately-owned and thriving high-technology business in the Lehigh Valley, focused on Compressed Air Systems (CAS) for industry. UCA engineers, constructs, operates, and manages CAS for a variety of industrial applications.
POSITION SUMMARY
The Marketing Communications Specialist will be a key part of the Business Operations Team that is responsible for analyzing and growing the company marketing strategy, web design and website maintenance, digital and social media, press releases, developing advertising and marketing materials, and customer proposals. You will be a key Team Member in the development and implementation of the strategic marketing direction, and you will own and champion the marketing and advertising campaigns from creation through execution.
To fulfill the requirements of the position the incumbent must develop close working relationships and work collaboratively with UCA leadership, Engineering and Technology Manager, Project Managers, Project Engineers, Engineering, Procurement and Commercial Team, Customers, Suppliers, Service Providers and Contractors.
The major challenge of the position is to achieve success through working with a diverse team, developing and maintaining a close working relationship with vendors, Key Partners, and Customers to build and execute successful marketing campaigns.
PRINCIPAL ACCOUNTABILITIES
•Conduct market research to identify new market opportunities, analyzing existing and potential markets to gather key data for the marketing plan.
•Collaborate with other members of the sales and marketing teams to create and execute a comprehensive marketing strategy to promote company’s products and to provide innovative marketing solutions to increase customer satisfaction and build long-term, trusting relationships within target Customers and markets.
•Plan and develop marketing campaigns that effectively promote our brand and products.
•Develop marketing materials, including brochures, flyers, and social media posts.
•Collaborate with other members of the marketing team to create and execute a comprehensive marketing strategy.
•Track and analyze campaign performance and use data to optimize future campaigns.
•Develop and maintain relationships with key stakeholders, including customers, vendors, and industry influencers.
•Communicate effectively with the sales force on go-to-market strategies. Work with internal teams to achieve targeted business goals.
•Look for improvements to the website design, keeping things current and innovative, and perform general website and IP upkeep.
•Maintain social media channels, including Google AdWords, Facebook, Twitter, and Instagram to execute digital media campaigns, gather data analytics, and performing and other related marketing activities.
•Write and publish company announcements and press releases, blogs, and success stories.
JOB REQUIREMENTS
•2 to 3 years or more work experience in a marketing role, creating and executing marketing plans and campaigns across a variety of channels, including social media, and digital advertising.
•Excellent written, analytical, and verbal communication skills.
•Excellent organizational, project management, and time management skills.
•Proficient in Microsoft Office Suite and marketing/publishing-related software programs.
•Proficient with social media channels, SEO, and website design/maintenance.
•Ability and willingness to travel up to 10%.
•Bachelor’s degree in marketing communications or related field.
•Ability to work independently and collaboratively as part of a team.
OTHER REQUIREMENTS
•Pre-Employment Screening: Candidate must be able to pass pre-employment background checks, which includes pre-employment drug screening, per UCA Corporate policies and procedures.
•Language and Communication Skills: Ability to effectively present information and respond to questions from other associates, managers and Customers. Ability to read, analyze, and interpret general technical materials.
•Mathematical Skills: Ability to calculate figures and amounts such as discounts, proportions, and percentages. Ability to apply basic math concepts.
•Reasoning Ability: Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in oral, written, diagram or schedule form.
•Physical Requirements: Prolonged periods sitting at a desk and working on a computer. Must be able to lift up to 15 pounds at times.
COMPENSATION & BENEFITS
•Competitive compensation
•401K with Employer Contribution
•Medical, dental, and vision plans
Job Type: Full-time
Pay: $53,000.00 - $57,000.00 per year
Benefits:
•Flexible spending account
Schedule:
Education:
Experience:
•Marketing: 2 years (Required)
Ability to Commute:
•Center Valley, PA 18034 (Required)
Ability to Relocate:
•Center Valley, PA 18034: Relocate before starting work (Preferred)
Work Location: In person