AMSOIL INC.

Integrated Marketing - Senior Marketing Manager

LocationSuperior, WI
Job Typefull_time

About This Job

The AMSOIL Marketing team has a great opportunity for a Senior Marketing Manager for our Industrial segment of business. This is a great opportunity for a highly motivated marketing professional with proven experience in industrial markets,

such as

metalworking/metal stamping, foundries and steel, pulp and paper, and plastics manufacturing

. In this high-impact role, you’ll develop and execute marketing strategies that build awareness and drive growth in key markets through successful ad generation and nurturing campaigns for AMSOIL Industrial.

This is a remote, work-from-home position but may report to headquarters in Superior, WI on an as-needed basis.

Core Responsibilities: Strategic Marketing Leadership

Work with Director, Integrated Marketing to develop and implement the Industrial Integrated Marketing Strategy aligned with business objectives.
Create and oversee Account-Based Marketing (ABM) plans to target key industrial markets.
Manage and develop integrated content strategies including blog content, whitepapers, case studies, technical content, and sales enablement tools.
Lead product and market launch campaigns, ensuring alignment across marketing, sales, and technical teams.


Content & Communication Strategy

Oversee Lubrication Logics content: technical content strategy, blog creation, and development.
Drive the creation of high-value content such as whitepapers, case studies, testimonials, and customer success stories.
Lead development of the blog content calendar and editorial strategy to support SEO, thought leadership, and lead generation.


Tradeshow & Campaign Execution

Manage overall tradeshow strategy, including attendance planning, booth booking, and individual show strategies.
Support integrated marketing campaigns with strong storytelling and cross-channel execution.


Sales Enablement & Customer Journey

Develop a sales enablement collateral strategy that aligns with buyer journey stages and industrial personas.
Build and maintain a journey mapping strategy to improve conversion rates and customer experience.


Digital & Web

Guide website content development to ensure technical accuracy, SEO optimization, and audience engagement.
Assist with social media as needed.


Analytics & Budgeting

Work with Director of Integrated Marketing to develop and maintain the industrial marketing budget, ensuring ROI-driven investments.
Establish and monitor funnel attribution models to improve marketing efficiency and effectiveness.
Collaborate with Sales to optimize lead generation and conversion strategy through data insights.


Team Leadership & Collaboration

Lead a team of integrated industrial marketing team members, including direct and dotted-line reports.
Collaborate cross-functionally with Sales, Technical, and Product teams to executive on strategy and deliver key projects and presentations.
Collaborate with internal communications and graphics agencies to bring strategies to life through aligned messaging and visual execution.
Provide mentorship and oversight to ensure team alignment with strategic goals.


Position Requirements:

Bachelor’s or Associate’s degree in business, marketing or other related field or equivalent work experience
5-10 years of related marketing experience with a track record of successful marketing campaigns and team leadership
Effective decision-making skills with a keen attention to detail
Budget management experience
Knowledge of marketing trends, best practices and resources
Self-motivated person with flexibility to work in a fast-paced environment
Ability to manage multiple competing projects and shifting priorities
Strong verbal and written communication skills
Strong presentation skills
Working knowledge of Microsoft Office Word, Excel, PowerPoint and CRM
Available and eligible to travel up to 10% of time by plane and/or car


Preferred Requirements:

Bachelor’s degree in Marketing
Experience with Account Based Marketing concepts
Experience working in B2B marketing landscape
Experience in industrial markets – metalworking/metal stamping, foundry and steel mill and plastics
Passion for and/or knowledge of lead generation processes and activities
Experience planning and executing tradeshows


Other Details:

Remote
Salary


Benefits:

Paid time off and paid holidays each year
Employee bonus program
401(k) with company match
Paid life, short-term disability, and long-term disability insurance
Competitive health benefits
Health savings account (HSA) and flexible spending account (FSA) options
Affordable group dental, vision, critical illness, and accident insurance
Employee discount on product

If you have any questions or need assistance with the application process, please email: humanresources@amsoil.com

Equal Opportunity Employer/Veterans/Disabled

AMSOIL is an Equal Employment Opportunity employer. Employment policies and decisions on employment and promotion are based on merit, qualifications, performance and business needs. The decisions and criteria governing the employment relationship with all employees are made in a nondiscriminatory manner, without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, marital status, physical or mental disability, medical condition, veteran status or any other factor determined to be unlawful by federal, state or local statutes.

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