MPower Energy LLC

Growth Marketer

LocationBrooklyn, NY
Job TypeFull-time
Salary$110,000-$125,000

About This Job

Join our mighty marketing team! Make you mark with your Growth Marketing Skills

We’re searching for an analytically-minded and innovative Growth Marketer to join our small but mighty internal marketing agency. Internal marketing agency? Here’s the scoop:

Essentially, our team is the marketing department of two sister companies: MPower Solar and Overpass. Using your comprehensive experience and expertise in both the B2B and B2C growth marketing worlds, you’ll play a lead role in developing and executing full-funnel growth strategies tailored towards finding the path of least resistance for obtaining customers. Driven by experimentation, metrics, and cross-team collaboration, you’ll take a dynamic approach and work nimbly to optimize the customer journey to increase traffic and sales.


About Our Brands

MPower Solar (B2C) is a solar installation provider committed to a greener, more sustainable future.

Overpass (B2B) revolutionizes how business leaders find, hire, and pay global, remote sales


talent.


Responsibilities

Develop and execute full-funnel growth strategies tailored for each brand
Create and consistently optimize the funnel and customer journey from acquisition and activation to retention and referral
Identify, implement, and manage outreach triggers at each stage of the funnel
Analyze and optimize the funnel for fall off, data gaps and other areas of improvement
Provide department leads and executives with regular reporting on insights and recommendations
Ideate and run rapid experiments and A/B tests to validate or optimize new and existing channels, messaging, campaigns, and acquisition tactics
Implement lifecycle marketing strategies for customer engagement and retention
Launch and optimize paid social and search campaigns of varying budgets
Setup, track, and manage marketing analytics to analyze user behavior and campaign
performance
Advise stakeholders on learnings to inform cross-company strategies
Work closely with the director of marketing, content strategist, social media manager, graphic designer, sales teams, product teams, and leadership to ensure strategy alignment and campaign execution
Take on digital marketing projects as needed (SEO and content initiatives, managing content channels and automations, etc.)


Requirements

4 year degree in Marketing or a related field
4+ years of experience in growth marketing (startup experience a plus)
Deep understanding of B2B and B2C and proven ease context-switching betweenmultiple brands
A proven track record in data tracking and analyzation to reach business goals and KPIs
Proficiency in PPC, SEM, SEO and other forms of digital marketing
Ability to set up and thoroughly manage website and data analytics tools such as:
Hubspot, GA4, Looker Studio, Hubspot, Fullstory, AdWords, and SEMRush
A belief that speed beats perfection and willingness to move at a fast pace while optimizing or iterating based on data


What We Offer


Premium health, dental, and vision benefits

27 days PTO + 5 paid holidays + 10 remote work days per year


Salary Range: $110,000-$125,000


Job Type: Full-time


Pay: $110,000.00 - $125,000.00 per year


Benefits:

Dental insurance
Health insurance
Paid time off
Vision insurance


Schedule:

8 hour shift
Monday to Friday


Ability to Commute:

Brooklyn, NY 11210 (Preferred)


Ability to Relocate:

Brooklyn, NY 11210: Relocate before starting work (Preferred)


Work Location: In person

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