Franchise Growth Marketing Manager

Job Title: Franchise Growth Marketing Manager

Location:

Near Livonia, MI (Hybrid – 2 days/week onsite)

Salary Range:

$70,000–$90,000 depending on experience

Role Summary

Join a national organization as a Franchise Growth Marketing Manager and help drive strategic expansion efforts through targeted marketing initiatives. This role is responsible for developing and executing campaigns that generate high-quality franchise leads and support long-term brand growth. You’ll work closely with senior marketing and development leadership to align messaging, build a robust prospect pipeline, and increase overall visibility in target markets.

This is an exciting opportunity for a resourceful, data-driven marketer who thrives in a collaborative environment and wants to make a measurable impact on business growth.

Key Responsibilities

Plan and execute marketing campaigns designed to attract franchise candidates and identify potential business opportunities for expansion.

Build and maintain marketing prospect lists. Use CRM tools to segment audiences, track engagement, and optimize outreach efforts.

Partner with the development, digital, and content teams to ensure marketing strategies align with business development goals and support franchise growth.

Track and analyze key performance indicators (KPIs) such as cost per lead, conversion rates, and campaign ROI to inform strategy adjustments.

Provide input and direction on creative assets, messaging, and calls-to-action to ensure campaigns are targeted, compelling, and on-brand.

Manage relationships with outside vendors (as needed) for services such as creative, data sourcing, or campaign distribution.

Conduct research on trends, competitor activity, and market demographics to identify growth opportunities and fine-tune messaging.

Required Qualifications

Preferred Qualifications

Work Style

Equal Opportunity Statement

Our client is an Equal Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, national origin, age, disability, or any other protected status.

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