Yancey Company

Marketing Manager

Sacramento, CA

Full-time

$75,000-$90,304

About This Job

About Us

Yancey Company has been a cornerstone of the Sacramento construction community for over 80 years. We specialize in kitchen and bath remodeling, roofing, windows, siding, solar installations, and more. Our reputation for quality craftsmanship and exceptional customer service has been built on decades of dedication and innovation.

Position Overview

We’re seeking an experienced Marketing Manager to lead our in-house marketing efforts, drive appointment scheduling for our sales team, oversee content creation, and optimize lead generation performance. You’ll play a pivotal role in shaping our brand presence, managing budgets, and ensuring our marketing technologies and automations keep pace with our growth.

Key Responsibilities

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Team Leadership

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Supervise and mentor the office appointment-scheduling team.

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Collaborate with sales leadership to ensure seamless handoff from marketing leads to field sales.

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Manage staffing of local events & home shows.

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Content & Social Media Management

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Oversee a social media/content creation specialist.

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Develop and implement a content calendar (blog posts, social channels, video).

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Ensure brand consistency across all digital platforms.

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Lead Generation & Budget Management

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Plan, allocate, and monitor budgets across all lead sources (PPC, direct mail, referrals, partnerships, etc.).

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Track ROI and performance metrics for each channel; recommend optimizations.

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Coordinate with external vendors and agencies as needed.

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Database & Automation Oversight

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Maintain and enhance the CRM database (Keap/Infusionsoft or similar).

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Design and manage automated marketing campaigns (email drips, nurture sequences, reminders).

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Generate regular performance reports and analytics dashboards.

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Cross-Functional Collaboration

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Work closely with Sales, Operations, and Executive teams to align marketing strategies with business goals.

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Provide ongoing training and support to internal stakeholders on marketing tools and processes.

Qualifications

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5+ years of marketing experience, preferably in the construction or home-services industry.

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Proven track record managing multi-channel lead generation campaigns and budgets.

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Strong leadership skills with experience supervising and developing teams.

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Hands-on experience with CRM platforms (Keap, HubSpot, Salesforce, etc.) and marketing automation.

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Excellent analytical skills—comfortable interpreting data and making data-driven decisions.

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Exceptional written and verbal communication skills.

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Proficiency with social media platforms, content management systems, and basic design tools.

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Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).

What We Offer

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Competitive salary and performance bonuses.

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Comprehensive benefits package.

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Paid time off and holidays.

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Opportunity to grow within a stable, family-owned company.

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Collaborative, supportive work environment with a strong commitment to work-life balance.

Job Type: Full-time

Pay: $75,000.00 - $90,304.00 per year

Benefits:

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Health insurance

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Paid time off

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Retirement plan

Schedule:

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8 hour shift

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Monday to Friday

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Weekends as needed

Ability to Commute:

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Sacramento, CA 95826 (Preferred)

Ability to Relocate:

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Sacramento, CA 95826: Relocate before starting work (Preferred)