Digital Marketing Manager

Position Title

: Digital Marketing Manager

Department:

Marketing

Reports To

:

FLSA Classification:

Exempt

Job Type:

Full-Time (On-Site)

Schedule:

Monday-Friday

About Piping Technology & Products (PT&P) Founded in 1978 and based in Houston, TX, PT&P is a leading manufacturer of engineered pipe supports and other piping system products used in power, refining, chemical, and related industries. We're known for fast turnaround, reliable quality, and a strong commitment to helping our customers keep critical infrastructure running. With a wide range of in-house capabilities, PT&P continues to grow while staying focused on innovation, service, and long-term partnerships. Join our team and help deliver solutions that keep critical infrastructure running safely and efficiently. Position Summary

Piping Technology & Products is a fast-growing manufacturing company supplying pipe supports and expansion joints worldwide. We're looking for a

Digital Marketing Manager

who is wired for growth — someone who thrives on turning data into results, experiments into wins, and websites into demand engines.

This is a

hands-on leadership role

: you'll be the architect of our digital growth strategy and the day-to-day coach of a 5-person marketing team. Your mission is simple:

grow qualified traffic, generate leads, and increase RFQs. What You'll Do

- Own the growth strategy — Drive web traffic, inbound leads, and RFQs through SEO, AEO/GEO, site performance, and funnel optimization

- Lead a talented team — Manage content, design, web development, email/webinars, and marketing ops/experiments; foster a high-output, collaborative culture

- Optimize visibility — Improve search rankings (SEO), answer engine visibility (AEO/GEO), and overall site performance (Core Web Vitals, page load times)

- Run experiments — Launch A/B tests on landing pages, CTAs, and lead flows; build dashboards to track what's working

- Be the player-coach — Get hands-on with analytics, dashboards (GA4, Looker Studio, HubSpot), and site optimization tools while setting direction for the team

- Translate complexity — Learn our technical products quickly and communicate them with clarity to the right audiences

Key Metrics of Success

- Traffic: Growth in organic and inbound web traffic

- Leads: Increases in high-quality leads and conversions

- RFQs: Measurable growth in RFQs submitted

- Performance: Faster sites, higher rankings, and improved conversion flows

- Visibility: Increased presence in answer engines (GEO/AEO) and traditional SEO

Who You Are

- Growth-obsessed: 5+ years in digital/growth marketing with a proven record of scaling traffic and leads

- Technical: Fluent in SEO, AEO/GEO, Core Web Vitals, analytics platforms, and A/B testing

- Data-driven: Build dashboards, track attribution, and turn insights into results

- Hands-on leader: Ready to manage a team while jumping into the details yourself

- Fast learner: Can quickly absorb technical product knowledge and use it to craft clear, effective marketing

- Coach & builder: Have the mindset to lead a team today and grow into a stronger leader with support and mentorship

Why Join Us

- Lead a full-stack in-house marketing team with strong capabilities in content, design, dev, and marketing ops

- Work closely with a CEO who values and understands digital marketing

- Be at the forefront of marketing innovation in both SEO and AEO/GEO

- Play a critical role in the growth of a 40+ year old company that continues to innovate