Brand & Communications Senior Manager US

Job summary

Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description:

The Brand and Communications Manager is the guardian of the brand and will be responsible for ensuring that the products, services and brands that fall under the Castrol Masterbrand are continually enhanced to resonate with current and potential customers and consumers. They will strategize and/or lead the brand team in planning, development and execution to increase brand perception, driving preference, and strengthen Castrol’s competitive position across B2C and B2B2c segments in the U.S, delivering engaging content, and build value and performance of the brands via brand experience and products, particularly within the key Passenger Car Motor Oil ( PCMO) channels (Retail and DIFM).

This senior level leader role requires a well-rounded marketing leader with expertise in consumer marketing, media strategy, and product management.

The role is based in Wayne, New Jersey and has direct reports.

Key accountabilities

Brand Strategy & Positioning

Lead the development and implementation of the national brand strategy aligned with global guidelines and tailored to the U.S. market.

Champion the Castrol Masterbrand and PCMO Product Power brands (EDGE, GTX, etc.) across all channels and touchpoints.

Partner with global brand and creative teams to ensure consistency while adapting messaging to local insights and consumer behaviors.

Integrated Marketing Communications Strategy

Own the integrated marketing communications calendar across paid, owned, and earned media.

Manage agency relationships for creative development, media planning/buying, and public relations.

Lead national and regional advertising campaigns, digital activations, influencer programs, and sponsorships (e.g., motorsports, NBA, partnerships).

Oversee content strategy, creation, and distribution across all platforms (social, digital, POS, etc.).

Media Strategy & Execution

Own the U.S. media strategy and execution across all platforms: digital, social, OTT, search, TV/radio.

Lead media agency relationships for planning, buying, measurement, and optimization.

Define media critical metrics, track performance, and continuously optimize campaigns based on insights and return on investment.

Explore innovative media partnerships and activations to build awareness and drive consideration.

Retail Marketing Support

Collaborate with the Sales and Channel Marketing teams to build retail-focused communication strategies and shopper marketing programs for AutoZone, O’Reilly, Walmart, and other key partners.

Support sell-in storytelling, trade media campaigns, and co-branded retail promotions to drive sell-through and brand visibility.

Consumer & Market Insights

Leverage consumer, category, and competitive insights to drive strategic decisions.

Track brand health, campaign performance, and media return on investment using internal analytics and third-party data.

Product Management

Lead end-to-end product marketing for key consumer-facing lubricant lines, including EDGE, GTX, and specialty SKUs.

Own product lifecycle planning: innovation pipeline, packaging, and performance tracking.

Collaborate closely with Technology, Supply Chain, and Sales to manage product introductions, updates, and rationalization.

Ensure product claims, positioning, and value propositions resonate with U.S. consumers and align with Castrol’s brand purpose.

Team Leadership & Cross-Functional Collaboration

Manage a hybrid team (direct team members and Hub team members) and external partners to deliver impactful brand experiences.

Partner with Sales, Channel Marketing, Sales, Global Brand, Technology teams to align on strategic priorities and messaging.

Basic Qualifications

Bachelor’s degree in marketing or related field or equivalent work experience

Minimum 10 years of experience in Marketing

Substantial experience in B2C and B2B2C marketing activation

Media & Digital experience or working with Media agencies; Knowledge in social media and CRM

Passionate about creating experiences for both consumers and customers that highlight brand in engaging and dynamic way

Ability to balance multiple priorities and handle high volume of work

Excellent written and verbal communication skills

Strong leadership and project management

Previous team management experience

Great at multi-tasking and delegating, collaboration and teamwork

Preferred Qualifications

Master’s degree in marketing or related field preferred

Creative thinking, confident, enthusiastic and a talent in story telling

Product packaging and retail knowledge

Exposure to PR / Sponsorships would be an advantage; capable of strategic thinking and thought leadership

About bp

How much do we pay (Base)? (180,000 -215,000)) *Please note the pay range listed for this position is a good faith and reasonable estimate of the base pay range for this position at the time of posting. You may learn more about our generous benefits here Core U.S. Benefits.

This position is eligible for US Benefits – Core. This position offers paid vacation depending on your years of relevant industry experience and will range from 120 – 240 hours of vacation per year for full time employees (60 - 240 hours of vacation per year for part time employees). You will also be eligible for 9 paid holidays per year and 2 personal choice holidays. To learn more about how we calculate paid vacation and view our generous vacation and holiday schedules at Core U.S. Benefits. Bp has a parental leave policy as well, which offers up to 8 weeks’ paid leave for the birth or adoption of a child. Learn more by visiting Core U.S. Benefits!

We offer a reward package to enable your work to fit with your life! These offerings include a discretionary annual bonus program, long-term incentive program, and generous retirement benefits that include a 401k matching program. These benefits include a pension for eligible employee. Learn more about our generous benefits at Core U.S. Benefits.

Travel Requirement

Up to 25% travel should be expected with this role

Relocation Assistance:

Relocation may be negotiable for this role

Remote Type:

This position is a hybrid of office/remote working

Skills:

Brand Management, Channel marketing activation, Customer Segmentation, Developing creative marketing content, Digital fluency, Generating customer insights, Listening, Presenting, Sector, market, customer and competitor understanding, Using market research effectively, Writing skills

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.