O'Neal Industries

Corporate Marketing and Communications Manager

LocationBirmingham, AL
Job Typefull_time

About This Job

The Corporate Marketing & Communications Manager safeguards and promotes ONI’s brand reputation across all stakeholders, including employees, customers, and community partners. This role serves as a trusted source for company-wide communication, brand consistency, and marketing execution, ensuring alignment with strategic objectives.


Key Responsibilities:


1. Brand Management & Marketing Execution:

• Generate marketing collateral, including press releases, articles, videos, presentations, and advertisements for corporate messaging, business development, and affiliate collaboration.

• Develop annual corporate update videos featuring leadership and affiliate collaboration.

• Oversee branding consistency across ONI and subsidiaries, ensuring correct logo usage, brand standards, and trademark compliance.

• Administer the creation, development, and ongoing maintenance of the ONI website to ensure it meets company needs, supports marketing strategies, remains relevant and current, and adheres to brand guidelines.

• Conduct marketing analytics to assess brand impact, audience engagement, and campaign effectiveness.

• Lead graphic design efforts for digital and print materials, ensuring high-quality content creation.

• Audit and update company websites to maintain accuracy and brand integrity.

• Manage corporate social media presence across multiple platforms.


2. Communications & Public Relations:

• Support affiliate collaboration through tailored content creation, including video production for internal company awareness.

• Oversee communication strategies for corporate and business development activity.

• Develop and distribute press releases and articles for ONI and affiliates.

• Provide internal communications support via email and ghostwriting (white-label articles) for leadership and departments.

• Lead crisis communication efforts, coordinating with risk and sustainability teams.

• Manage company-wide newsletters and internal messaging, including ONI Insight publication.

• Pitch ONI-related content to industry and local publications.


3. Community Engagement & Corporate Social Responsibility:

• Act as a community liaison in Birmingham, fostering employee participation in outreach initiatives.

• Publish the annual Community Investment Report and ensure its company-wide distribution.


4. Marketing & Business Development Support:

• Maintain and update ONI marketing materials and assets for ease of access.

• Lead the Marketing Council, ensuring best practices and shared strategies among teams.


Qualifications:

• Bachelor’s degree in marketing, communications, journalism or related field. MBA a plus.

• At least 5 years of proven experience in marketing communications.

• Strong expertise in marketing, corporate communications, and brand management.

• Experience in digital marketing, marketing analytics, social media management, and public relations.

• Ability to work cross-functionally with departments, subsidiaries, and external partners.

• Excellent writing and editing skills, including ghostwriting and content creation for thought leadership.

• Knowledge of corporate development communication and internal awareness strategies.

• Proficiency in graphic design software and multimedia content creation tools

• Proficiency in WordPress system software to maintain ONI website

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