Senior Brand Marketing Manager - Residential

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

As a

on the Residential Marketing Team at Generac, you will play a pivotal role in building the equity of the Generac brand among homeowner and driving demand for homes standby generators. You will be responsible for leading integrated brand marketing strategies that connect with consumers through compelling storytelling, impactful campaigns, and thoughtful brand management. You will collaborate cross-functionally to ensure seamless execution of brand initiatives, bringing to life a consistent, consumer-centric brand experience across channels and touchpoints.

Consumer Insights & Brand Strategy

Brand Management

Minimum Qualifications:

Preferred Qualifications:

Knowledge, Skills and Abilities:

Physical Demands

: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.