Best Line Equipment

Social Media & Channel Specialist

State College, PA

Full-time

About This Job

Best Line Equipment is seeking a full-time Social MediaChannel Specialist to work in our State College Corporate office. The Social MediaChannel Specialist position is responsible for the management and development of content across all of Best Line Equipment's digital media platforms. These platforms include, but are not limited to, Facebook, LinkedIn, Instagram, and Google. This role is equally responsible for creating content for our communications channel partners, like email platforms, web sites, and digital screens.

Essential Functions:

•

Develop and distribute content, text, video, imagery, to all of Best Line Equipment's social media platforms. This content must reflect the best aspects of Best Line. Content can be generated personally, but also using other resources: BLE team, suppliers, and manufacturers.

•

Plan, design and deliver branded mass marketing emails to a segmented list of subscribers using third party email marketing platforms.

•

Plan events and trade shows by identifying and coordinating requirements with sales organization, establishing contacts, developing schedules and assignments, and coordinating event materials. At times, attending events to represent Marketing team to gather lead information, best practices and distribute promotional materials.

•

Update job knowledge by participating in educational opportunities and reading trade publications.

•

Be able to write in a positive way that fits the company's narrative or persona.

•

Follow social media trends and technology as they develop and integrate them into our own methods and online presence.

•

Must be able to write relevant blog articles and publish biweekly.

•

Must be able to develop, write and distribute case studies, customer testimonials and press releases.

•

Maintain, order, and deliver marketing materials such as note pads, keychains, pens, tags, merchandise, etc.

•

Visit Best Line locations to meet and network with local Best Line representatives and to gather local marketing content.

•

Supports organizational goals by accepting ownership for accomplishing new and different requests, while exploring new opportunities to add value to your job and Best Line.

•

Plan and coordinate the annual calendar shoot.

•

Assist in maintaining and updating the company intranet, including posting announcements, organizing resources, and supporting internal communication initiatives.

•

Create engaging video content for social media platforms, including 10-15 second event recap videos as needed for brand storytelling and promotional purposes.

•

Other duties as assigned by management.

Qualifications:

•

Bachelor's degree in business, marketing or related discipline a plus.

•

A minimum of 3-4 years marketing or sales administrative experience.

•

Excellent communication and project management skills.

•

Prior experience in the construction industry, heavy equipment, or related sectors preferred.

•

Ability to organize and manage multiple priorities, with extreme attention to detail.

•

Excellent computer skills including all MS Office applications (Word, Excel, Outlook, PowerPoint).

•

Sound understanding of the principles of marketing, and new technologies and how they can be applied to marketing.

•

Excellent copywriting skills, with a creative and innovative flair.

•

Maintains an open mind to new ideas and suggestions from marketing team.

•

Proven skill set in social media (Facebook, Instagram, LinkedIn and Google).

•

Knowledge of Facebook paid advertising.

•

Professionalism in communication on the phone and in person.

•

Ability to work with a variety of team members and partners across different projects to reach common goals.

Skills:

Must be a self-starter with excellent interpersonal and communication skills with demonstrated professional demeanor, with organizational skills and eye for detail. Excellent computer skills are required, including all MS Office applications (Word, Excel, Outlook, PowerPoint) and using Web browsers to access and use online applications (Google apps).

Job Type: Full-time

Benefits:

•

401(k)

•

401(k) matching

•

Dental insurance

•

Disability insurance

•

Employee assistance program

•

Employee discount

•

Health insurance

•

Health savings account

•

Life insurance

•

Paid vacation

•

Paid sick time

•

Vision insurance

#MP

Social Media & Channel Specialist

About This Job

Essential Functions:

Qualifications:

Skills:

Job Type: Full-time

Benefits:

#MP

Similar Jobs

Trending Jobs

Assistant General Manager, Navy Yard Electric Utility

Electrical Engineer

Division Order Analyst

Accounts Payable Clerk

Apprentice Lineman

contract landman

Attorney

Oil and Gas Land and Title Analyst - SAM Associate II

Senior Landman

Foundry Professionals

Apprentice Lineman

Contracts Administrator

Electrical Designer

Title Landman

Deckhand

Screen Printing Operator

Apprentice Lineman

Apprentice Qualified Lineman (Local 125) - Various Locations - #113398

Lineman, Apprentice

Scada Controller, Level 1-5