Digital Media and Marketing Specialist

Position Summary and Qualifications

Salary is just one component of FPUA's excellent total compensation package. As an organization, one of our top priorities is to maintain the health and wellbeing of our employees and their families. To achieve this goal, we offer market leading benefits as summarized under the “Benefits” tab above the Description within this job posting. The salary range shown represents the minimum to midpoint salary for this position. The actual salary offered will depend on qualifications and experience.

Responsible for creating and managing digital and print content to enhance community engagement, communicate community-wide utility service programs and help grow our brand presence. Promotes a positive employee and public image of FPUA by producing high-quality, engaging visual content for various digital channels and supporting agency departments to ensure cohesive branding. Reports to the Public Affairs & Sustainability Director.

(NOTE: There are also secondary functions the employee will be required to perform.)

Develop printed and digital materials to support organizational engagement, including outreach to customers, community members, and employees. Examples of materials include ads, bill inserts, flyers, social media materials, videos, etc.

Create and support management of social media profiles and campaigns, including content planning, posting schedules, and engagement strategies.

Lead creative development and project management for website redesign. After the relaunch, maintain and update company websites, ensuring optimal user experience and performance.

Track and analyze website traffic, social media engagement, and other marketing metrics to identify trends and measure campaign effectiveness.

Serve as a branding resource to internal departments, encouraging alignment with style standards through collaborative relationships and supportive marketing guidance.

Build and maintain a centralized photo and video library with high-quality materials.

Plan, film, and edit video content for internal and external audiences, ensuring alignment with brand standards and messaging goals.

Partner with HR team and marketing vendors to leverage geofencing to support external recruitment efforts to attract and recruit top talent.

Create and manage geofencing campaigns to target specific neighborhoods or areas with timely, location-based alerts or events.

Performs other duties as assigned.

Graduation from an accredited college or university with a four-year degree in Mass Communications, Visual Design, Marketing, Business, New Media, Public Relations, or other closely related area of study. Two plus years of relevant work experience, preferably in the utility industry or public sector. Must possess excellent writing and editing skills, advanced skills in Microsoft Office applications, Adobe Acrobat and Creative Suite, video and photograph editing, and a sound knowledge of social media and publishing software. Excellent interpersonal communication skills and the ability to work as a part of a team are essential.

A comparable amount of training and experience may be substituted in lieu of some of the minimum qualifications.

Must possess:

Ability to: