Senior Marketing Communications Specialist - Hot Tapping & Isolation Business Unit

At TDW we put people first - that means working everyday to ensure the pipelines that run through our communities are operating safely and reliably. What sets us apart is our expertise, experience and commitment.

Each day we dedicate ourselves to treating each other, our customers and our community with care and respect.

Marketing Communications mission

- We deliver strategic marketing programs that generate demand for TDW products and services in the market, creating customer value and leading to revenue growth.

- We position the TDW brand as a technology innovation leader in the industry.

Overview

We are looking for a Senior Marketing Communications Specialist to act as a global Strategic Business Partner for the hot tapping and isolation business unit. In this role, you will deeply understand the business direction and priorities globally, integrate current and forward-looking data and insights, translate this knowledge into impactful marketing content and campaigns with the ultimate goal of driving portfolio growth and revenue for a dedicated business line.

This role reports to the Marketing & Communications manager, working alongside other senior marketing communications specialists and partnering with product management and sales teams.

On-site in Tulsa, OK, with flexible work scheduling and competitive benefits.

Key Responsibilities

- Leverage a strong understanding of the company’s value creation map while adopting a data-driven approach to guide recommendations for the business. Align decisions with long-term strategic priorities while ensuring the flexibility and agility required to address short-term opportunities and challenges.

- Develop messaging for promotions and thought leadership.

- Lead message-mapping with segmentation and customer journey strategies.

- Manage social media channels and oversee media placement.

- Coordinate press releases.

- Track and report campaign performance metrics; optimize based on insights.

- Collaborate with external contractors and agencies.

Skills & Experience:

- 5+ years in marketing, communications, or related field.

- Strong writing, editing, and storytelling skills.

- Strong people and relationship-building skills.

- Advanced experience with Sprout or other social media platforms.

- Experience with AI tools and iterative content development processes.

- Familiarity with marketing metrics.

- Ability to identify trends in data.

- Experience creating digital paid content (Google AdWords, LinkedIn ads).

Preferred:

- Bachelor’s degree in marketing, communications, or related field.

- B2B marketing experience, ideally in the energy or industrial sector.

- Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud Engagement).

- Familiarity with Google Analytics and data visualization tools.