Marketing Communications Manager

Job Details

Description PURPOSE OF POSITION

The Marketing Manager will oversee the development and execution of integrated marketing communication strategies to promote PPI’s products and services. This role involves managing a team of marketing professionals, collaborating with cross-functional departments (e.g., sales, product management, and engineering), and ensuring consistent messaging across all channels. The ideal candidate is a strategic thinker with strong leadership skills, a deep understanding of B2B marketing in the manufacturing sector, and a proven track record of delivering impactful campaigns.

Essential Duties And Responsibilities The following duties are normal for this position. These are not to be construed as exclusive or all inclusive. Other duties may be required and assigned. More Specifically, The Employee Owner Will

- Team Leadership: Manage, mentor, and motivate a team of marketing communication professionals, including writers, designers, and digital specialists, to achieve departmental goals.

- Strategy Development: Create and implement comprehensive marketing communication plans aligned with company objectives, targeting key audiences such as distributors, OEMs, and end-users. Develop relationships with trade media to ensure maximum reach.

- Content Creation: Oversee the production of high-quality marketing materials, including brochures, case studies, white papers, website content, press releases, and social media posts. Investigate and implement relevant AI content strategies. Manage agency relationships as needed.

- Brand Management: Ensure consistent brand voice, messaging, and visual identity across all marketing channels and materials. Manage trademark portfolio.

- Digital Marketing: Lead digital initiatives, including email campaigns, SEO/SEM, and social media strategies, to enhance online presence and generate leads. Manage PPI’s web site and ensure data integrity in the company’s product information management system.

- Trade Shows & Events: Plan and execute marketing efforts for industry trade shows, conferences, and customer events to showcase products and build relationships.

- Customer Training: Lead the execution and continuous improvement of PPI’s customer training offering. Manage training assets including mobile trailers.

- Collaboration: Partner with sales teams and Product Management to develop sales enablement tools and campaigns that drive revenue growth and customer retention. Participate in and develop relationships within industry associations.

- Analytics & Reporting: Monitor and analyze campaign performance metrics, providing regular reports to senior leadership with actionable insights for improvement.

- Budget Management: Oversee the marketing communications budget, ensuring efficient allocation of resources and adherence to financial targets.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

- Excellent verbal and written communication skills working in teams across multiple sites, states, and countries.

- Excellent interpersonal and customer service skills.

- Excellent organizational skills, attention to details and experience in working with teams to measured outcomes.

- Excellent time management skills with a proven ability to meet deadlines.

- Proficient with Microsoft Office Suite or related software.

- Ability to function well in a high-paced and at times stressful environment.

- Embodies corporate mission and team values

- Engage in regular, consistent attendance.

- Data driven decision making

- Demonstrate strong leadership and decision-making skills. Proven work experience as a leader, as well as managerial experience.

- Ability to foster a team environment and lead a team, as well as working independently as needed.

Education – Experience – Computer Skills

- Bachelor’s degree in Marketing, Communications, Business, or a related field.

- 5+ years of experience in marketing communications, with at least 2 years in a leadership or managerial role.

- Experience in the manufacturing industry or B2B marketing strongly preferred.

- Proven ability to develop and execute successful marketing campaigns across traditional and digital channels.

- Excellent written and verbal communication skills, with a keen eye for detail.

- Proficiency in marketing tools and platforms (e.g., Adobe Creative Suite, Salesforce, Google Analytics).

- Strong project management skills with the ability to multitask and meet deadlines in a fast-paced environment.

- Knowledge of manufacturing processes, industry trends, and customer needs is a plus.

- Ability to travel as needed for events or client meetings as needed, including internationally.

TRAINING – CERTIFICATIONS – LICENSES

- Continually participate in additional training related to the job.

COMPETENCIES

To perform this position successfully, an individual should demonstrate the following work competencies:

- Safety and Security - Observes safety and security procedures; Uses equipment properly.

- Problem Solving - Identifies and resolves issues in a timely manner.

- Communication Skills – Speaks clearly, listens and receives clarification, respond to questions.

- Dependability - Follows instructions, responds to management direction, and takes responsibility.

- Quality Assurance - Demonstrates accuracy and thoroughness.

- Ethics/Professionalism - Treats people with respect; Works ethically and with integrity.

- Organizational Support - Follows policies and procedures.

- Judgment - Exhibits sound and accurate judgment.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While Performing The Duties Of This Position, The Employee

- Must be able to frequently stoop/bend.

- Must be able to regularly use hands and arms.

- Must be able to regularly stand and walk.

- Must be able to occasionally lift and/or move up to 50 pounds.

- Specific vision abilities required by this job include close, distance, color, and peripheral vision.

- Specific hearing abilities required for this job include the ability to hear instructions from others.

ENVIRONMENTAL ADAPTABILITY

- The noise level in the work environment is usually MODERATE.

- While performing the duties of this job, the employee is occasionally exposed to moving mechanical parts, fumes, or airborne particles, and outdoor weather conditions.

- Steel-toed shoes, safety glasses, and ear plugs are required in production areas and where posted.

Disclaimer

This job description is intended to outline the general nature and level of work being performed by individuals assigned to this role. It is not an exhaustive list of all duties, responsibilities, and qualifications required for the position. Management reserves the right to modify, add, or remove duties and to assign other duties as necessary. Duties and responsibilities are subject to change at any time, with or without prior notice.

Equal Opportunity And Accommodations

Precision, Inc. is an Equal Opportunity Employer and is committed to creating an inclusive and supportive environment for all employee-owners. In accordance with the Americans with Disabilities Act (ADA), Precision will provide reasonable accommodations to qualified individuals with disabilities. We encourage applicants and current employee-owners to discuss potential accommodation needs with Human Resources.