Segment Strategy Lead

About Us

We are Sila, a next-generation battery materials company. Our mission is to power the world’s transition to clean energy. To create this future, our team is building a better lithium-ion battery from the inside out today. We engineer and manufacture ground-breaking battery materials that significantly increase the energy density of batteries, while reducing their size and weight. The result? Smaller more powerful batteries that can unlock innovation in consumer devices and accelerate the mass adoption of electric cars to eliminate our dependence on fossil fuels. We're tackling one of the biggest challenges of our time every day, and together we're redefining what's possible. Are you ready to be a part of a team committed to changing the world?

Who You Are

As our Segment Strategy Lead, you will be the segment owner and business case builder, identifying, prioritizing, and crafting Sila’s market-entry strategy for new and innovative target segments. You'll focus on exciting end applications such as robotics, eVTOLs, and other next-generation technologies. This is a high-impact role at the critical intersection of Product, Sales, and Corporate Strategy. You will translate our technical advantages into targeted, profitable, and strategically sound commercial outcomes. Sitting within the MaPS (Marketing, Product, and Strategy) group, you will collaborate extensively with the Product team to inform the roadmap, the Sales team to drive execution, and the Marketing team to craft market-specific content. If you thrive on deep market analysis, securing cross-functional alignment, and are a confident voice in shaping business direction, this is your opportunity.

Responsibilities and Duties

- Segment Strategy: Act as the company's internal expert for new, innovative, target market segments. Conduct rigorous market analysis (TAM/SAM/SOM), competitive intelligence, and customer research to drive Sila’s strategic direction in these segments.

- Business Case Development: Convert core product performance metrics into clear, segment-specific customer value and ROI. Create robust, multi-year business cases for new products and beachhead markets to secure executive alignment and justify development resources.

- Pricing Frameworks: Lead the implementation of company-wide pricing frameworks across all offerings.

- Industry Thought Leadership: Proactively educate and shape industry requirements by leading high-impact initiatives, technical briefings, and strategic events.

- Segment-specific Go-to-Market (GTM) and Sales Enablement: Build actionable sales playbooks, segment-specific training, and commercial materials. Oversee the execution of early-stage GTM plans focused on validating new segment assumptions and smoothly transitioning qualified opportunities to the sales team.

Knowledge and Skill Requirements

- Bachelor’s degree in Engineering, or a related field; MBA is a plus.

- 12+ years industry experience (less with advanced degree); demonstrable experience in Segment Marketing, Product Marketing, or Strategy within a B2B environment, preferably working with a manufacturing-heavy, technical product.

- Proven history of using data and market research to build and champion major business cases for new products or market entry.

- Exceptional ability to manage multiple, disparate segments simultaneously and connect the dots between technical capability and commercial opportunity.

- A strong bias for action, speed to impact, and the ability to influence cross-functional teams (Sales, Product, Executive) without direct authority.

- Willingness to travel domestically and internationally to trade shows, conferences, and customer sites.

Physical Demands and Working Conditions

- Operate a computer and other office equipment, such as a laptop, copier/printer, etc. in a fixed location.

- Domestic and international travel for around 20% of the time

Payscale Disclosure

The starting base pay for this role is between $169,000 and $213,000 at the time of posting. The actual base pay depends on many factors, such as education, experience, and skills. Base pay is only one part of Sila’s competitive Total Rewards package that can include benefits, perks, equity, and bonuses.  The base pay range is subject to change and may be modified in the future.

Working at Sila

We believe that building a diverse team at Sila helps us amplify our individual talents. We are an equal opportunity employer and committed to creating an inclusive environment where good ideas are free to come from anyone. We are proud to celebrate diversity and all qualified applicants are considered for employment without regard to gender, race, sexual orientation, religion, age, disability, national origin, or any other status protected by law.