Sales Representative - Lubricants for Agricultural Market (USA)

We are looking for a sales professional to join the VOC U.S. team, responsible for expanding lubricants sales in the agricultural sector (tractors, harvesters, and farm machinery) through dealer and distributor networks, as well as direct end‑users.

The role focuses on driving revenue and margin growth, increasing market share, strengthening channel effectiveness, and supporting product launches (e.g., B‑Line) while ensuring high service levels and a superior customer experience.

KEY ACCOUNTABILITIES

• Drive sales growth across the U.S. agricultural market, meeting revenue, volume, and margin targets.

• Build and sustain relationships with distributors, dealers, and key end‑users, increasing customer retention and share of wallet.

• Identify and convert new business opportunities through structured prospecting, pipeline management, and disciplined follow‑up.

• Develop and execute territory plans, pricing proposals, promotions, and account plans to support sustainable growth.

• Monitor market trends, competitor activity, and customer needs; feed insights into strategy and positioning.

• Collaborate with Marketing and R&T to support product initiatives aligned to customer/market needs, with special attention to the B‑Line launch in North America.

• Maintain accurate CRM records (pipeline, forecasts, KPIs) and report performance (win rate, conversion, coverage, gross margin).

• Coordinate with Supply Chain and Customer Service to ensure product availability, on‑time delivery, and high service levels.

• Uphold PETRONAS COBE and HSE standards, ensuring compliant, ethical, and safe operations.

MINIMUM REQUIREMENTS

• Graduate degree in Business/Commercial or related fields.

• Proven experience in sales within lubricants, oils, or agricultural equipment.

• Knowledge of farming operations and machinery (tractors, harvesters, implements).

• Excellent communication, negotiation, and relationship‑building skills.

• Strong analytical skills; proficiency with CRM, Advanced Excel and Advanced PowerPoint.

• Ability to travel within the assigned U.S. territory; valid driver’s license and U.S. work authorization.

• Experience with pricing and proposal management.

DESIRABLE REQUIREMENTS

• Post‑graduate education (e.g., MBA or related fields).

• Experience/knowledge of the lubricants business and dealer/distributor networks.

• Experience with SAP; budget and expense management.

• Familiarity with the North American agricultural market.