Regional Factory Sales Representative

Overview

BoMetals is seeking a dynamic Regional Factory sales Representative to join our team and drive direct sales within an assigned territory. This role is pivotal in growing revenue by building strong relationships with distributors, contractors, engineers, and project owners. As a key representative of the BoMetals brand, you will provide3 exceptional customer support, deliver product education, and develop your territory with a focus on high-margin and high-potential products like joint systems and waterstop.

This position will cover multiple states/locations: New York City, Rhode Island, Boston Massachusetts.

This position is idea for a results-driven sales professional with a solid understanding of the construction industry. It involves extensive travel, close collaboration with manufacturer reps, and a commitment to meeting performance metrics. If you thrive in a relationship-based, fast-paced sales environment and are passionate about helping customers succeed, we want to hear from you.

This is a travel-intensive, relationship-driven, and metric-based role requiring a blend of sales expertise, construction industry knowledge, and customer service commitment.

Key Responsibilities

Distributor Engagement

- Build and maintain relationships with branch managers, regional managers, and outside sales staff at distributor locations.

- Conduct touchpoints with 100% of branches in assigned territory via in-person visits, training, or ride-alongs.

- Identify product gaps, cross-sell opportunities, and training needs at distributor level.

- Support distributor sales teams with joint field calls, co-branded presentations, and product knowledge sessions.

Contractor & End User Development

- Target key contractors, project managers, and superintendents involved in large commercial slab, industrial flooring, or paving projects.

- Introduce BoMetals’ product advantages in quality, service, and inventory availability.

- Develop- and maintain a strong working knowledge the product line with the ability to communicate technical capabilities.

- Identify and track upcoming projects using CRM and industry tools (e.g., Dodge, ConstructConnect) and build early engagement plans.

- Provide jobsite demonstrations, installation support, and pre-bid technical guidance when necessary.

Specification & Technical Support

- Coordinate with BoMetals' Technical Sales Manager on projects requiring engineering specification or architectural inclusion.

- Provide engineers and specifiers with literature, case studies, and technical documentation.

- Gather feedback from the field and report on competitive spec presence.

CRM Use & Reporting

- Actively use Sage 100 CRM to record all customer interactions, quotes, ride-alongs, site visits, and pipeline updates.

- Maintain a live opportunity pipeline for tracking against territory targets.

- Monitor quote-to-order conversion and follow up proactively to close sales.

- Submit weekly activity reports and participate in monthly performance reviews.

Marketing & Promotion

- Assist marketing with regional events, trade shows, and industry outreach.

- Promote co-branded marketing efforts with distributors (POP materials, signage, flyers, etc.).

- Represent BoMetals professionally in the territory through speaking engagements, CEU support events, and jobsite presence.

Performance Expectations

- Engagement: 100% of distributor branches in territory visited at least once per quarter.

- Ride-Alongs: Minimum of 2 distributor outside sales ride-alongs per month.

- Contractor Calls: 4–6 end user or contractor meetings per week.

- Specification Activity: Provide 3+ new specification leads per quarter via coordination with the Technical Sales Manager.

- CRM Compliance: 100% of quotes, meetings, and follow-ups entered in Sage 100 weekly.

- Revenue Goals: Achieve quarterly and annual sales growth targets defined for the territory.

Qualifications

- 3+ years of field sales experience, preferably in construction materials, concrete accessories, or building products.

- Proven ability to sell through distribution networks.

- Strong relationship-building skills and a high degree of emotional intelligence.

- Familiarity with CRM tools (preferably Sage 100 or equivalent).

- Excellent communication and presentation skills.

- Comfortable with jobsite visits and working in a construction environment.

- Self-starter who thrives on accountability and territory ownership.

- Willingness to travel within the assigned region (typically 50–75% of time).

Preferred Traits

- Previous experience working with major distributors (e.g., White Cap, Ferguson, ABC Supply).

- Technical sales aptitude or prior exposure to joint systems, waterstop, or slab accessories.

- Experience supporting product specification or interacting with engineers/design professionals.

- Desire to grow into a larger regional or national role as BoMetals expands its factory sales network

Compensation

The approximate pay range for this position is competitive and commensurate with experience, plus incentives. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and abilities. This is an expenses paid, laptop and phone, including car allowance, position.

Benefits are offered to new employees after the first 60 days following their date of hire. Once enrolled, benefits will be effective the first of the following month. This applies to all benefits except FSA (Flexible Spending Account) and 401(k) contributions.

If electing to enroll in FSA: benefits are effective the first of the month following eligibility (60 days) and will be effective through the end of the designated plan year (plan years change based on multiple factors).

If electing to contribute to 401(k): new employees are eligible to contribute to 401(k) with an employer match following their first 12 months of employment. Interested employees must be over the age of 21. There are TWO entry periods for 401(k): January and July.

Job Type: Full-time

Benefits:

- 401(k)

- 401(k) matching

- Dental insurance

- Flexible spending account

- Health insurance

- Life insurance

- Paid time off

- Travel reimbursement

- Vision insurance

Work Location: Remote