Regional Sales Manager

Position Summary

Regional Sales Manager at Tron Solar is a “player-coach” role responsible for driving residential solar sales while also overseeing key operational tasks. In this position, roughly 75% of the time is devoted to direct sales efforts (lead generation, appointments, and closing deals) and 25% to operational and administrative duties . The Regional Sales Manager manages a team of approximately 5–20 sales reps (Outside Sales Representatives), coaching them to achieve revenue targets and ensuring smooth daily operations. This role reports to a Director of Sales and serves as a critical bridge between the field team and company leadership .

Key Responsibilities

Drive Sales & Revenue Growth:

Lead by example in the field to meet and exceed team sales targets. Oversee a team of sales representatives, setting clear goals and motivating the team to hit monthly and quarterly targets . Implement effective sales strategies to maximize revenue and customer satisfaction and actively drive new business in residential solar markets.

Team Coaching & Development:

Build the team’s performance through ongoing coaching, teaching, and training. Provide one-on-one mentoring and regular performance feedback to develop each rep’s skills . Train and onboard new hires (both Setters and Closers) in the field, demonstrating sales techniques and door-to-door canvassing best practices. Identify team members’ strengths and areas for improvement and offer targeted training sessions to help them grow.

Performance Monitoring & Reporting:

Track key performance metrics daily and weekly – including leads generated, appointments set (“sets”), appointments sat (“sits”), and closed sales. Monitor the team’s sales pipeline and progress toward goals, intervening to help as needed . Compile and communicate key reports on sales performance and revenue to senior management on a regular basis . Conduct team meetings (at least weekly) to review goals, share updates, and ensure transparency in results .

Operational Oversight (Scheduling & Tools):

Manage the team’s schedule and appointments using the GoHighLevel CRM platform (including calendar management and round-robin assignment of leads). Ensure efficient routing and scheduling so that each sales rep’s time is optimized and customer appointments are not missed. Oversee that all leads and customer data are properly entered and updated in the CRM for accurate tracking and follow-up. Additionally, utilize Active Knocker – a door-to-door sales app – to organize canvassing territories and track door-knocking activities , thereby improving productivity in the field.

Cross-Functional Support:

Collaborate with the Partner Relations Team once a week to support company partnerships and operational initiatives. This may include coordinating on installation schedules, financing options, or other partner-supported programs to ensure a smooth customer experience. Act as a liaison by providing feedback from the sales team to partners and vice versa, aligning field activities with broader company operations.

Onboarding & Systems Management:

Assist new team members with getting access to all necessary systems and resources. This includes setting up accounts in GoHighLevel, Active Knocker, the financing portals, and Tron University (the company’s internal training platform for ongoing solar education) . Ensure that every team member understands how to use these tools effectively and follows company processes (e.g. using the CRM, updating lead statuses, completing required training modules, etc.).

Team Leadership & Culture:

Foster a positive, high-performance culture within the team. Lead regular training workshops or field days to sharpen the team’s sales skills and product knowledge. Encourage healthy competition, recognize top performers, and create an environment where setters and closers work together to achieve common goals. Be available to ride along with reps in the field for coaching, and demonstrate ethical, customer-focused sales practices at all times.

HR Support (Recruitment & Compliance):

While Team Leaders are not hiring or firing managers (final decisions remain with upper management), this role does support HR-related activities. Participate in interviewing prospective hires alongside regional managers when requested, and understand basic HR practices and hiring procedures to identify quality candidates. Assist in onboarding new hires by ensuring they complete paperwork, understand company policies, and receive proper training. Support performance improvement plans by coaching underperforming team members and providing documentation of training efforts. (Note: The Team Leader’s role in HR is supportive – he/she assists in recruiting and developing talent but does not directly hire or terminate employees .)

Qualifications and Experience

Sales Experience in Solar:

At least 90 days of experience in the solar industry (preferably in residential solar sales). A proven track record in sales is required – for example, prior success as a Solar Sales Consultant or Closer with demonstrated ability to meet sales targets. Experience in door-to-door lead generation or appointment setting is a strong plus.

Leadership & Coaching Experience:

Previous experience in a team lead, trainer, or mentoring role in sales. Candidates should have a background in training and developing team members – e.g. conducting sales training sessions or coaching new hires. Strong ability to motivate others and build a team-oriented environment is essential .

Communication and Interpersonal Skills: Excellent communication skills, both verbal and written. Able to clearly convey goals and expectations to the team and to present reports or updates to senior leadership. Good listener and problem-solver who can handle conflicts or challenges within the team diplomatically. Customer-facing skills are also important, as the Team Leader will occasionally engage with customers (especially on escalated issues or important sales presentations).

Organizational & Operational Skills:

High degree of organization to juggle both sales activities and operational tasks. Comfortable using CRM software and other tech tools to manage scheduling, leads, and data – experience with GoHighLevel or similar CRM platforms is preferred. Able to analyze sales metrics and generate reports for management . Time-management skills are critical to balance time in the field vs. office duties effectively.

Knowledge of HR and Training Practices: Familiarity with basic HR processes (hiring, onboarding, training, performance evaluations) so as to effectively assist in growing and maintaining the team . While not an HR manager, the Team Leader should understand how to work within company HR guidelines to support team member development.

Solar Industry Knowledge:

Solid understanding of the residential solar sales process, from lead generation to site evaluation, proposal, financing, and installation. Knowledge of solar products, financing options, and the overall market will enable the Team Leader to train others and answer team or customer questions confidently. Being Tron Solar University certified or having completed internal Tron training modules is a plus (if coming from within the company).

Education:

High school diploma or equivalent required; Bachelor’s degree in business, marketing, or related field is a bonus. Relevant training or certifications in sales, leadership, or solar energy (e.g., sales management courses, leadership development programs) would be advantageous.

Work Ethic & Attitude:

Entrepreneurial mindset with a strong work ethic suited for a performance-driven environment. Must be results-driven and willing to do what it takes to help the team succeed, including working flexible hours when needed (evening or weekend appointments, travel within the territory, etc.). A positive, supportive attitude is critical – as a Team Leader you set the example in professionalism, integrity, and customer service for your team .

Reporting Structure