MacFarland Painting, Inc.

Marketing Administrator

Livonia, MI

Full-time

$40,000-$50,000

About This Job

Are you passionate about social media and love creating engaging content? Join our growing painting company as a Marketing Admin and help us showcase our incredible projects to the community!

Company Description

MacFarland Painting, Inc. is a professional residential and commercial painting company based in Livonia, MI, offering a comprehensive range of services to transform your spaces. Our expertise includes interior and exterior painting, cabinet painting and trim carpentry.

Role Description

This role is responsible for managing and maintaining all social media platforms, including Instagram, Facebook, TikTok, and Youtube. Duties include developing content strategies, engaging with the online community, and capturing on-site photos and videos. Additionally, the position involves supporting broader marketing efforts, such as creating visual renderings for commercial properties and drafting sample quotes to help drive new business opportunities.

Responsibilities

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Develop and implement strategic social media plans to grow engagement and brand visibility.

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Post regularly across all social media platforms, including Instagram, Facebook, TikTok, and LinkedIn.

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Manage posting schedules to ensure timely, consistent, and branded messaging.

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Visit job sites to capture high-quality photos and videos that showcase our work.

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Collaborate with project managers to identify priority job sites for gathering content.

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Create engaging multimedia content, including short-form videos, reels, and behind-the-scenes posts.

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Collaborate with other businesses and be motivated to acquire brand deals with products we use

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Monitor and respond to audience interactions to foster an active and engaged online community.

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Analyze performance metrics and present regular reports to the Marketing Director to optimize strategies.

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Create Visual Renderings for commercial properties

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Draft sample quotes to help drive new business opportunities

Qualifications

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In-depth knowledge of Instagram, Facebook, TikTok, Youtube, and their unique features (e.g., Stories, Reels, hashtags).

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Experience with content creation on Facebook, Instagram and Tik Tok

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Strong creativity and strategic thinking abilities

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Excellent written and verbal communication skills

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Ability to work both independently and collaboratively

Benefits

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401k Match

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Health Insurance

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Dental Insurance

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Vision Insurance

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Weekends Off