Market Research and Insights Manager

Requisition ID

: 19853

Join us in building a better future for Arizona!

SRP is one of the largest public power and water utilities in the U.S. providing electricity to approximately one million customers in the greater metropolitan Phoenix area. Since its founding in 1903, SRP has fostered a culture of stewardship and customer service consistently ranking as an industry leader in customer service according to J.D. Power and named one of Arizona's best employers by Forbes. SRP continues to adapt to its changing business environment by seeking innovative ways to reimagine utility service and the provision of critical resources essential to the life and economy of Arizona.

Why Work at SRP

At SRP, we foster an inclusive work environment and believe everyone should have a fair chance to work, regardless of who they are. That’s why we value teams with diverse perspectives, experiences, and backgrounds to help SRP deliver on its mission of providing reliable, affordable and sustainable water and power.

Benefits

SRP's success is rooted in our employees' happiness, health, and safety. That's why we offer a comprehensive benefits package to meet the needs of our employees and enhance their well-being. In addition to competitive pay and performance incentives, eligible employees can take advantage of the following benefits:

- Pension Plan (at no cost to the employee)

- 401(k) plan with employer matching

- Available your first day: Medical, vision, dental, and life insurance

- Over 200+ hours of PTO (includes vacation days, holidays, floating holidays, and sick leave)

- Parental leave (up to 4 weeks) and adoption assistance

- Wellness programs (including access to a recreation and fitness facility)

- Short and long-term disability plans

- Tuition assistance for both undergraduate and graduate programs

- 10 Employee Resource Groups for career development, community service, and networking

Summary

We are looking for a Market Researcher to join SRP’s Community, Communications, and Marketing department. You will join a team of researchers who conduct custom market research in the Phoenix area.

As an Market Researcher, you must use

strong methodological rigor and expertise in both quantitative and qualitative approaches. In this role, you will design and execute research that doesn’t just report data but shares insights and recommendations. We’re looking for an individual who is data-driven and thrives in a collaborative environment.

What You'll Do

- Lead market research quantitative (custom surveys, data analysis) and qualitative (in-depth interviews, focus groups) research on various topics, including campaign testing, audience segmentation, customer satisfaction, and more.

- Analyze (crosstabs, frequencies, chart creation) and synthesize results in written reports and presentations.

- Conduct end-to-end research projects, including research plans, sample design, questionnaire/interview guide development, programming, fieldwork management, incentives, analysis, writing reports, and presentations..

- Collaborate with internal stakeholders and research team members to deliver accurate, actionable insights that align with organizational goals.

- Partner with external vendors on research projects, providing clear feedback, challenging assumptions when necessary, and ensuring deliverables meet research standards.

Education

A bachelor's degree relevant to the assignment from an accredited institution is preferred.

Experience

Minimum 7 years of relevant experience required. In lieu of a degree, 11 years of relevant experience or an equivalent combination of education and experience totaling 11 years may be considered.

Additional Requirements And Qualifications

- 2+ years of market research experience is required.

- Strong interpersonal skills to collaborate with other researchers and teams.

- Exceptional communication skills, including verbal, written, and presentation.

- High attention to detail and commitment to research quality.

- Understand and apply the appropriate qualitative or quantitative methodology for a given market research project.

- Strong analytical skills, including sample weighting and statistical testing.

- Experience working with a variety of survey methods (online, telephone, print mail)

- Proactively manage multiple projects, actively prioritize efforts, and communicate progress.

- Experience with Qualtrics or other survey platforms.

- Experience using Microsoft PowerPoint, Word, Excel.

Hybrid Workplace

SRP currently offers a hybrid workplace, which allows employees whose jobs can be performed remotely, and who have sufficient technical capability, to telework up to three days per week. Although teleworking is available, all employees must live and work in Arizona.

Drug/Alcohol Policy Statement

To promote the safety and well-being of our employees, customers, and the communities we serve, SRP is committed to maintaining a drug/alcohol free work environment. Although marijuana may now be legal in Arizona, except as otherwise specified under Arizona law, SRP considers it to be an illegal drug for the purpose of our drug/alcohol policy because marijuana remains illegal at the federal level. Any candidate found to be impaired during the hiring process or who has the presence of an illegal drug or unauthorized substance in their system during the pre-employment drug/alcohol test may be disqualified from further consideration in the hiring process.

Equal Opportunity Employer Statement

Salt River Project (SRP) is committed to equal employment opportunity regardless of race, color, religion, sex (including pregnancy), gender identity, sexual orientation, national origin, age, disability, genetic information, military status, or any other protected status under applicable federal, state or local law.

Work Authorization

All candidates must be legally authorized to work in the United States.

Currently, SRP does not sponsor H1B visas, OPT, or other employment-related visa's.