Digital Marketing Manager – Cat Exteriors (Home Improvements)
About Cat Exteriors:
Cat Exteriors is a leading home improvement company specializing in energy-efficient solutions including roofing, windows, hvac, and patio covers. Our mission is to provide homeowners with top-quality exterior upgrades while delivering exceptional customer service and long-term value.
Position Summary:
We are seeking a results-driven Digital Marketing Manager to oversee and execute our online marketing strategy. This role will focus on growing our digital presence, generating qualified leads, and increasing customer engagement across multiple platforms. You’ll manage SEO, paid advertising (especially Google Ads), social media, and performance analytics with a clear focus on ROI.
Key Responsibilities:
1. Digital Strategy & Execution
•Develop and implement comprehensive digital marketing strategies tailored for the home improvement industry.
•Align campaigns with seasonal promotions, service areas, and target customer demographics.
2. Search Engine Optimization (SEO)
•Conduct on-page and off-page SEO to improve organic rankings for services like roofing, hvac, windows and patio covers.
•Research and target high-converting keywords for local SEO (Google Business Profile optimization, local citations).
3. Google Ads (PPC)
•Manage and optimize Google Ads campaigns (Search, Display, and YouTube).
•Write compelling ad copy, conduct A/B tests, and monitor conversion tracking.
•Maintain ROAS and CPA targets while scaling high-performing campaigns.
4. Social Media Marketing
•Plan and schedule engaging content across Facebook, Instagram, and LinkedIn.
•Oversee paid social ad campaigns for lead generation.
•Engage with followers, respond to inquiries, and monitor reputation across platforms.
5. Analytics & Reporting
•Use Google Analytics, Google Tag Manager, and reporting dashboards to track campaign performance.
•Provide monthly reports with actionable insights and recommendations for improvement.
6. Content & Brand Development
•Work with designers and content writers to create high-converting landing pages, blog posts, and email campaigns.
•Maintain consistency in brand messaging across all digital platforms.
Qualifications:
•Experience, ideally in home services or a related field.
•Proven success in managing SEO, Google Ads, and social media marketing.
•Proficient in tools such as Google Ads, Analytics, Tag Manager, SEMrush/Ahrefs, Meta Business Suite, and Canva.
•Strong project management, communication, and analytical skills.
Why Join Cat Exteriors?
Room for Growth – We promote from within and invest in your success.
High-Energy Team – Work with people who are passionate, positive, and performance- focused.
Culture-First Company – We value integrity, hard work, and having fun doing it.
Competitive Pay – Because your results should be rewarded!
Job Type: Full-time
Pay: $65,000.00 - $85,000.00 per year
Benefits:
Schedule:
Work Location: In person