Business Development Executive (BDE)

Who we are

At Fluid Life, we’re a forward-thinking team of condition monitoring and reliability experts, helping industries across North America maximize equipment uptime and performance.

Proudly independently owned and operated for over 40 years, we’ve grown to support clients across Canada and the U.S., with over 100 employees and four fully equipped facilities. Our deep roots in fluid analysis—including lubricants, coolants, fuels, filters, and specialty fluids—have evolved into a comprehensive offering of reliability services.

We don’t just test samples. We deliver insights by providing expert evaluations, actionable recommendations, and fast follow-ups to prove impact and value.

Our mission is to turn machine health data into smart decisions that protect your bottom line. We help companies keep their equipment running reliably and profitably, delivering predictability where (and when) it matters most—with integrity, expertise, and a strong commitment to our core values.

Business Development Executive (BDE) Gulf Coast – Industrial Plants & Reliability Services

Role Objective

Fluid Life is looking for a senior, network-oriented Business Development Executive (BDE) to lead new business growth at large, asset-heavy industrial plants in the U.S. Gulf Coast region. This position is meant for a proven closer with existing industrial plant connections, this is not an entry-level hunter or a generalist.

Geographic Scope

Primary responsibility for the Gulf Coast industrial corridor, including Texas (Houston, Baytown, Beaumont, Port Arthur, Freeport, Corpus Christi), Louisiana (Baton Rouge, Lake Charles, Westlake, New Orleans), and major industrial hubs in Mississippi and Alabama.

Target Customer Profile

Large, continuous‑process industrial plants including refineries, petrochemical and chemical complexes, LNG and gas processing facilities, power generation, pulp & paper, and heavy manufacturing. These environments operate dense populations of rotating equipment and typically embed oil analysis within mature reliability programs.

Ideal Candidate Profile

- 7–15+ years of complex B2B sales into industrial plant environments with extensive, existing relationships among reliability, maintenance, and engineering leadership that can be activated immediately.

- Strong preference for candidates from industrial reliability services, industrial lubrication, contamination control, filtration, or condition monitoring technologies.

- Post Secondary Degree or Diploma in Science, Mechanical Technology, or Trade Certificate such as Millwright preferred.

Work Environment

This is a fully remote, home office-based role with frequent travel requirements within North America, predominantly within the Gulf Coast, USA. The candidate will also have office space available to them within Fluid Life’s facility in Irving TX.

Core Responsibilities

- Primary focus of selling Laboratory Fluid Analysis Services including Oil, Coolant, Fuel, Grease, & DEF to new industrial plant customers in the Gulf Coast.

- Leverage existing Gulf Coast plant relationships to open opportunities quickly

- Conduct consultative discovery with reliability and maintenance leaders

- Displace incumbent providers through ROI‑driven, insight‑based selling

- Maintain a high level of compliance to the activity level defined in the BDE Activity Scorecard.

- Manage the entire sales process from start to finish (prospecting, cold calls, social selling etc.) to acquire/close new business and in some instances upsell existing business.

- Log actions such as meetings, emails and phone calls in Fluid Life’s CRM software (Microsoft D365 SalesHub).

- Participate in weekly one-on-one meetings via video conferences with your Director.

- Leverage tools such as LinkedIn, Vidyard and other Media

- When appropriate, assist Fluid Life with developing commercial insights to support and champion the Challenger Sales model.

- Provide feedback on the effectiveness of sales tools (presentations, sell sheets etc.)

- Responsible for overseeing product implementation and delivery as well as following up with customers to ensure that they are satisfied with all aspects of the transaction from the sales experience through project onboarding.

- Acquire full knowledge of Fluid Life’s product lines. Understand and sell a full range of products and services and how they apply.

- Routine travel (>35%) within North America (primarily the United States) is expected.

- Participation in trade shows and other promotional events as required.

- Monthly expense reports will be expected on time and in accordance with the guidelines of Fluid Life’s Employee Policy.

- As the representative of Fluid Life to the customer it is expected that the candidate execute their duties as a consummate professional and act in accordance with Fluid Life’s mission, vision and values.

- Perform other duties as necessary.

What Success Looks Like

Immediate pipeline creation, minimal cold‑call dependence, consistent competitive displacement, shortened sales cycles, 40–50% close rates on qualified opportunities, and 2–3 new industrial plant logos per quarter (size‑dependent).