Assistant Store Manager: Frankies Bikinis SoHo

About the Brand

Frankies Bikinis is a female-led lifestyle brand recognized for its on-trend designs, innovative fabrics, and inclusive styles for people of all sizes to feel confident and beautiful. Founded by mother-daughter duo Mimi and Francesca Aiello in their Malibu home in 2012, the brand has since grown into an internationally recognized company. Their journey has included collaborations with iconic women such as Pamela Anderson, Sydney Sweeney, Gigi Hadid, Naomi Osaka, Hailee Steinfeld, and Sofia Richie.

From swimwear to ready-to-wear clothing, knits, and activewear, Francesca has expanded Frankies Bikinis' offerings to include a wide range of ultra-flattering, feminine styles.

About the Role

We are seeking an energetic and proactive Assistant Store Manager for our SoHo boutique powered by the Leap Platform, located on Mercer Street. As a local market connector, you’ll stay attuned to community trends, competitor activity, and relevant brand collaborations—using these insights to support initiatives that drive traffic, engagement, and a localized customer experience.

In partnership with the Area Manager, you’ll help execute strategies that drive sales, enhance client interactions, and build meaningful community connections. You’ll play an active role in the hiring and onboarding process, while mentoring team members to foster trust, consistency, and a sense of community. Clear communication of goals and expectations will also be key in supporting team alignment and collaboration.

Operational excellence is a key focus of this role. You’ll help ensure visual, cleanliness, and inventory standards are consistently met, while assisting with shipment processing and overall store execution. You’ll also support daily operations, including store open/close procedures—all while contributing to a strong, service-driven store culture.

This role requires a “One Team” mentality and may include support of other Leap-powered stores in the market, from new store launches and team onboarding to promotional events.

A commitment to continuous learning and adaptability is important. Familiarity with platforms like Shopify, Endear, Slack, and Google Workspace is a plus.

Position Requirements

- Apparel expertise—ideally in swim or intimates—with a proven ability to manage fitting room operations, deliver elevated client experiences, drive upselling, and navigate high-volume retail environments while fostering long-term customer relationships.

- Brings prior leadership experience in retail environments, with a strong track record of supporting team development and contributing to a positive store culture.

- Operational excellence in managing store operations, including scheduling, payroll accuracy, visual merchandising, inventory management, and shipment processing.

- Availability to meet dynamic business needs, including days, nights, weekends, and holidays.

- Minimum age requirement of 18 years.

- Active floor presence with the ability to stand and walk for extended periods, use a ladder, and lift up to 50 lbs.

Annual Pay Range: $25/hr to $28/hr. Compensation will be determined based on the candidate's experience, skills, competencies, and qualifications.

Interpersonal Skills:

- People Leadership: Inspires and empowers through effective coaching, mentoring, and training while building a pipeline of future leaders.

- Customer-Centric: Passionate about forging authentic connections, anticipating needs, and delivering exceptional service.

- Adaptable & Entrepreneurial: Thrives in a fast-paced, matrixed environment by staying nimble, problem-solving creatively, and maintaining a growth mindset.

- Collaborative Team Player: Builds strong relationships and actively seeks and provides feedback to foster team success.

- Exceptional Communicator: Demonstrates outstanding communication skills to articulate complex ideas clearly and effectively across all levels of the organization. Excels in providing actionable feedback, facilitating cross-functional collaboration, and fostering positive, productive relationships with team members, clients, and stakeholders.

- Professional: Dependable and empathetic when handling customer inquiries, complaints, and requests.

- Brand Champion: Possesses deep product knowledge to enhance customer experiences.

- Detail-Oriented: Delivers high-quality work with precision and effectiveness.

Key Performance Indicators (KPIs):

- Employee Retention: Cultivates a supportive and growth-focused team environment.

- Sales-driven performance with a focus on achieving and exceeding both personal and team sales goals by maximizing and impacting key metrics such as Conversion Rates, Units Per Transaction (UPT), and Average Order Value (AOV). Consistently delivers results through proactive client engagement, strategic selling techniques, and an unwavering commitment to excellence. Additionally, ensures high standards of customer service are reflected in secret shopper results, driving overall store success and reinforcing a culture of accountability and achievement.

- Clienteling Excellence: Builds long-term relationships with repeat clientele by achieving high Net Promoter Scores (NPS) and leveraging outreach and networking.

- Task Management: Balances priorities to meet deadlines and achieve goals with precision and efficiency.

About Leap:

The Leap platform powers insight-driven retail stores for modern brands, delivering superior performance with minimized risk. We manage 100+ stores across the country proudly partnering with trailblazing brands such as Billy Reid, Frankies Bikinis, Grown Brilliance, Malbon Golf, MZ Wallace, Paper Planes, Ring Concierge, SET and many others. To hear more about our platform directly from our CEO, click here!

Leap Perks:

- Bonus Eligible

- 401K

- Medical, Dental & Vision benefits including HSA

- AllOne Health - Employee Assistance Programs

- Employee discount + wardrobe allotment for participating Leap brands

In order to achieve our mission, we need to work hard to create a diverse community of Leapers to support the brand and customers we serve and help us all grow and thrive individually and as a team. Our differences make our organization special and are paramount to our culture. Your age, skin color, beliefs, sexual orientation, nationality, disability, parental status, vet status, gender identity are valued.

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