Vice President - Dealer Sales

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

The VP Residential Dealer Sales is responsible for leading and directing the sales team to achieve short and long-range strategic objectives through successful planning and execution of sales strategies for the Residential Dealer Sales Channel. The VP Sales is responsible for the entire range of sales planning and development, sales promotion, and sales activities. The role will work closely with other departments, such as marketing and product development, to ensure alignment with company goals and objectives. The VP Sales will also drive market input back to the organization to improve positioning with programs, product development, and end user support to Generac customers across energy technology products and solutions. In addition, this role will provide strategic direction to the broader Dealer Sales team in support of new product and service introduction for our dealer network to integrate into their business model. This role requires a blend of strategic thinking, leadership, and operation expertise to oversee sales growth, strategies, and performance.

Sales Strategy Development and Execution - Develop and implement the overall sales strategy to meet revenue targets, increase gross profit, and expand market share. Align sales strategies with company objectives and market dynamics, adjusting as necessary to maintain competitiveness. Provide strategic direction and education to the field sales organization and dealer partners related to new, integrated products and services. Monitor and report on dealer adoption or “uptake” rate. Analyze market trends, customer and end consumer needs, and competitor activities to refine sales approaches. Stay abreast of industry trends, new technologies, and competitive landscapes. Build and maintain strong relationships with key customers, clients, and partners. Engage in high-level negotiations and close national sales agreements to ensure long-term business success.

Revenue Growth and Profitability - Identify new sales opportunities and target markets to drive revenue growth. Oversee the development and execution of sales forecasts and budgets. Implement effective sales processes and methodologies to maximize profitability. Develop annual sales budgets and forecasts, ensuring alignment with financial goals. Monitor sales expenses to ensure cost-effectiveness and maximize return on investment.

Cross-Functional Collaboration - Work closely with marketing, product, and operations teams to ensure a unified approach to market penetration and customer acquisition. Provide feedback to product teams on customer preferences and market trends to inform product development.

Leadership and Team Management - Lead, mentor, and manage a high performing sales team, including sales directors, managers, and individual contributors. Establish clear goals and KPIs for the sales team, ensuring performance is aligned with company expectations. Provide coaching and training to enhance team capabilities and foster a collaborative, results-driven culture. Monitor and evaluate sales performance metrics and implement corrective actions when necessary. Use CRM tools and analytics to track sales pipeline, conversion rates, and team performance. Provide regular reports to executive leadership on sales performance, challenges, and opportunities.

Minimum Job Requirements Education

Work Experience

Knowledge / Skills / Abilities

Preferred Job Requirements Education

MBA preferred

Knowledge / Skills / Abilities

Office Environment (Includes field sales):

While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Up to 50

travel and valid Driver’s License required.

: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.