Delta Fuel Company

Strategic Marketing Manager

Baton Rouge, LA

About This Job

Description:

The Strategic Marketing Manager at Delta Fuel is tasked with driving brand consistency and boosting sales through strategic marketing initiatives. This role focuses on developing and executing marketing plans, managing budgets, analyzing KPIs, calculating ROI, and creating digital campaigns to enhance brand visibility and engagement within the fuel and lubricants sector. The ideal candidate will have experience with Salesforce rollouts and working within a distributor network, preferably in the fuel and lubricants industry.

Key Responsibilities:

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Define and set specific marketing objectives aligned with business goals.

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Design and implement marketing strategies to achieve targets.

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Develop digital campaigns to drive web traffic and engagement.

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Analyze sales and marketing metrics to measure performance.

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Forecast market trends and identify new growth opportunities.

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Conduct market research to uncover customer and market insights.

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Generate creative ideas to promote the brand and its products.

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Manage advertising needs and ensure brand consistency across all channels.

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Leverage customer feedback to enhance client satisfaction.

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Collaborate with internal teams and distributor networks to maintain cohesive brand messaging.

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Build and sustain a strong, long-term online presence.

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Support Salesforce rollout initiatives to enhance marketing and sales integration.

Requirements:

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Proven experience in marketing strategy, digital campaigns, and brand management.

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Demonstrated expertise in Salesforce rollout and implementation.

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Experience working within a distributor network, preferably in the fuel and lubricants industry.

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Strong analytical skills for measuring KPIs and ROI.

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Expertise in market research and trend forecasting.

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Excellent communication and collaboration skills.

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Creative problem-solving and innovation in campaign development.

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Familiarity with budget management and advertising.

Position Requirements:

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Proven work experience as a Marketing Strategist or Marketing Manager

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Demonstrable experience with marketing campaigns and web technologies

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In-depth knowledge of CRM software and Content Management Systems

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Familiarity with SEO/SEM and Google Analytics

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Understanding of web design

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Excellent communication skills (verbal and written)

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Strong analytical skills

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Team management skills

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BSc degree in Marketing or relevant field

This role is critical for driving Delta Fuel’s market presence and achieving business growth through strategic, data-driven marketing efforts.

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