Strategic Marketing Manager
Baton Rouge, LA
Full-timeAbout This Job
The Strategic Marketing Manager at Delta Fuel is tasked with driving brand consistency and boosting sales through strategic marketing initiatives. This role focuses on developing and executing marketing plans, managing budgets, analyzing KPIs, calculating ROI, and creating digital campaigns to enhance brand visibility and engagement within the fuel and lubricants sector. The ideal candidate will have experience with Salesforce rollouts and working within a distributor network, preferably in the fuel and lubricants industry.
Key Responsibilities:
•
Define and set specific marketing objectives aligned with business goals.
•
Design and implement marketing strategies to achieve targets.
•
Develop digital campaigns to drive web traffic and engagement.
•
Analyze sales and marketing metrics to measure performance.
•
Forecast market trends and identify new growth opportunities.
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Conduct market research to uncover customer and market insights.
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Generate creative ideas to promote the brand and its products.
•
Manage advertising needs and ensure brand consistency across all channels.
•
Leverage customer feedback to enhance client satisfaction.
•
Collaborate with internal teams and distributor networks to maintain cohesive brand messaging.
•
Build and sustain a strong, long-term online presence.
•
Support Salesforce rollout initiatives to enhance marketing and sales integration.
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