Sr. Audience Outreach Advisor

Sr. Audience Outreach Advisor

Who We Are:

The Leadership Conference on Civil and Human Rights,a 501(c)(4) organization, is the premier coalition of more than 240 organizations that promotes and protects civil and human rights in America. The Leadership Conference has coordinated national lobbying efforts on behalf of every major civil rights law since 1957. To learn more about The Leadership Conference, please visit www.civilrights.org.

The Leadership Conference Education Fund, a 501(c)(3) organization, builds public will for federal policies that promote and protect civil and human rights in the US. Founded in 1969 as the education and research arm of The Leadership Conference, the Education Fund’s campaigns empower advocates to push for progressive change in the US. To learn more about the Education Fund, please visit www.leadershipconferenceedfund.org.

About the Role:

We are seeking a Sr. Audience Outreach Advisor as a digital strategist capable of managing The Leadership Conference’s direct audience outreach via social media, email, and emerging digital platforms. The ideal candidate is a strategic and innovative collaborator passionate about experimenting with new forms of digital engagement and having excellent news and editorial judgment. They will also be eager to help The Leadership Conference develop new relationships with diverse audiences, expand onto new platforms and technologies ensuring the organization’s diverse body of work is presented accurately and engagingly to a broad digital audience.

This position reports to the Sr. Director, Strategic & Digital Comms and is part of the collective bargaining unit.

What you will do:

- Lead the planning, direction, production, and promotion of The Leadership Conference’s social media, email, SMS, and other digital platforms for multi-generational diverse audiences

- Measure the effectiveness of outreach initiatives, as a data-driven strategist responsible for monthly metric reporting and recommending insights toward refining strategies to improve engagement

- Advise, develop, and coordinate narrative and storytelling strategies for editorial calendar and campaign planning for direct audience outreach with key performance indicators (KPIs) to measure the success of audience growth initiatives

- Apply innovative direction and collaborate with communications, design, video, and Advocacy & Programs department staff across the organization to create compelling, high-quality content for The Leadership Conference’s digital platforms

- Work with organizational leadership to develop campaigns in support of larger communications and outreach goals of The Leadership Conference

- Advise on best practices for The Leadership Conference audience outreach, engagement, acquisition, and reputation management

- Work with supervisor and team to plan and execute paid social and digital advertising campaigns

- Support on and offline event planning and execution of events, webinar platforms, workshops, presentations, and partnership initiatives that promote the organization’s mission and programs

- Keep abreast of the latest trends in audience engagement via social media, email, SMS, and emerging platforms and technology (i.e. text posts, infographics, video, online polling)

- Perform other duties as assigned

What you will bring:

- Proven commitment to civil and human rights with a passion for the issues represented by The Leadership Conference; having strong interpersonal skills and a collegial working style

- Minimum of 3 years policy advocacy and/or political communications experience

- Minimum of 3 years cross-functional senior management experience in a communications department; having excellent news judgement, writing, and editing skill with a strong attention to detail

- Practical experience managing multiple institutional social media accounts, enterprise email, and SMS outreach, preferably for a research or news organization; experience with CRM systems such as Blackbaud Luminate a plus

- Must have experience executing paid social and digital media advertising, and pixel placement across various platforms (i.e. Meta, LinkedIn, Google Ads Manager, TikTok, YouTube)

- Experience with live and streamed event management, media clipping support, television and multi-media audience engagement a plus

- Strong project management skills with an ability to support SEO and AI tool integration to enhance digital marking, customer experience, and workflow effectiveness

- Ability to A/B test digital content and apply audience segmentation, testing, and targeting to drive efficient results and wider best practices a plus

- Ability to work quickly and accurately while meeting deadlines; must be able to work some weekends or evenings as needed

What We Offer:

The Leadership Conference offers its employees a comprehensive benefits package, including medical, dental, and vision coverage, and generous personal leave and vacation time. Staff can also take advantage of Flexible Spending Accounts (FSAs) and a retirement savings account.

Salary Range – $94,760 - $159,158

To apply, please visit our Career Center and submit your resume and cover letter. Cover letters are required and should be attached.

Telework Policy:

Staff may work from the office or remotely until September 1, 2025, which is when our updated telework policy will take effect. The policy will be implemented in three phases.

The first phase begins September 1, 2025; staff members will be required to work in-person from the office at least two days per month. The second phase begins January 1, 2026; staff members will be required to work in-person from the office at least one day per week. The final phase begins April 1, 2026; staff members will be required to work in-person from the office at least two days per week.

All positions are subject to the telework policy summarized above. (A more detailed description of the telework policy – to include how in-office workdays are to be scheduled – is available upon request from People & Culture).

Please note staff members are exempt from working in-person if they have received medical accommodation or their position is designated as temporarily or permanently remote.

Our Commitment to an Inclusive Workplace

The Leadership Conference and The Education Fund are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability.