Senior Marketing Automation Specialist

As a Senior Marketing Automation Specialist, you will be responsible for strategizing, creating, and optimizing marketing automation journeys to drive engagement, conversion, and customer retention. You will be developing and executing email campaigns, lead nurturing programs, and customer retention initiatives across various channels and business groups.

Major Responsibilities Campaign Planning and Execution

Plan and execute Salesforce Marketing Cloud communication sequencing and orchestration by designing and implementing end-to-end marketing automation campaigns, including email marketing, lead nurturing, customer journeys, dynamic content, and personalized experiences.

Data Segmentation and Integrations

Utilize Salesforce Marketing Cloud to manage customer data and segment audiences effectively. Work with IT and data teams to design, configure and integrate new data into Salesforce Marketing Cloud

Customer Journey Mapping

Analyze customer behavior and touchpoints to create comprehensive customer journey maps, ensuring a seamless and personalized experience across all interactions.

A/B Testing and Optimization

Execute continuous testing and optimization of campaign elements, such as subject lines, content, CTAs, and timing, to enhance engagement and conversion rates, and for quality assurance.

Reporting and Analysis

Generate regular reports on marketing performance metrics and campaign results, providing insights to key stakeholders and making data-driven recommendations for improvement.

Compliance and Best Practices

Stay up-to-date with industry trends, best practices, and regulations related to marketing automation and email marketing to deliver cutting-edge campaigns. Work with teams to implement best practices and email regulations.

Minimum Job Requirements Education

- Bachelor’s Degree in Business, Marketing, Communications, related degree or equivalent experience Work Experience - 4+ years marketing automation experience. Experience with email campaign planning and execution, including html modification and audience segmentation. Experience with major marketing automation platforms, such as Salesforce Marketing Cloud, Marketo, etc. Experience in email marketing and data automation

Knowledge / Skills / Abilities

- Analytical skills and attention to detail. Commitment to achieving measurable results Ability to communicate and collaborate across departments to drive continual performance.

- Project management skills with the ability to handle multiple campaigns simultaneously, Ability to analyze campaign performance and conduct meaningful A/B tests. In-depth knowledge of email platforms like Salesforce Marketing Cloud. Database mindset and ability to segment audiences using SQL and filtering. Ability to configure new data sets in Salesforce Marketing Cloud.

Preferred Job Requirements

Certifications

- Certifications in Salesforce Marketing Cloud, such as Marketing Cloud Email Specialist.

Work Experience

- In-depth knowledge of Salesforce Marketing Cloud features, including Journey Builder/Engagement Studio, Email Studio, Automation Studio, and Audience Builder.

Knowledge / Skills / Abilities

- Proficiency in HTML, SQL Query and AMPscript