A workplace powered by you
At BC Hydro, we’re working towards creating a cleaner and more sustainable future for all British Columbians and need
people like you to help us. A career at BC Hydro is meaningful and provides you the opportunity to be part of a talented,
inclusive, and diverse team. We offer a healthy work-life balance, competitive wages, a comprehensive benefits package,
and training opportunities to support you in your career growth. We're proud to be ranked as one of B.C.'s Top Employers
and one of Canada's Best Diversity Employers.
We invite you to join us as we build an even cleaner B.C. We welcome applications from all qualified job seekers. If you’re a
person with a disability, please let us know by emailing RecruitmentHelp@bchydro.com, as adjustments can be made to
help support you in your application process.
Senior Manager, Digital & Marketing
Number of positions: 1 Job Location: Dunsmuir 15
Employment type: Permanent Region: Lower Mainland
Hours of work: Full-time (37.5 hrs/wk) Flexible Work Role: Hybrid
Annual salary: $ 155,000.00 - 196,000.00
What you'll do
Combine seasoned strategic thinking, business acumen, and a visionary approach to marketing strategy to deepen
customer engagement. Define, develop, execute, and direct BC Hydro’s marketing communications vision and strategy
across all channels—including social media, digital, TV, radio, and print. Lead marketing and digital planning, corporate
research, services, budgeting, and teams with a forward-thinking perspective.
Oversee the team managing BC Hydro’s largest customer and brand touchpoints, including websites, email, social media,
and in-person activations at key events throughout the year. This position supervises 60 team members, several
contractors, and five direct reports while managing an substantial budget. The team includes Integrated Marketing, Digital,
Brand, Community/Education Programs, and Corporate Research functions.
Job specific accountabilities include:
•Oversee the development, enhancement and maintenance of the BC Hydro brand and its related sub-brand.
•Develop an overarching integrated communications marketing plan for BC Hydro.
•Lead the development of brand building strategies for the BC Hydro andPowerSmart brands.
•Develop and implement an integrated communications marketing calendar that is 24/7/365 which includes both paid and
owned strategies and tactics.
•Develop and implement integrated communications marketing strategies and build direct marketing channels and plans to
reach our existing customers for products and services.
•Partner with the Energy Management and Innovation team to deliver on the BC Hydro and Power Smart’s brand
awareness and business targets.
•Oversee and direct strategic, integrated brand advertising and marketing communications campaigns across all channels
with a focus on increasing digital marketing component.
•Oversees the corporate research function including digital analytics that collects and analyzes market and brand insights
to determine market opportunities, requirements and results.
•Responsible for strategic stewardship of the BC Hydro major brand touchpoints.
•Provide strategic advice to other business groups in the areas of social media, digital communications, advertising and
brand strategy.
•Manage brand consistency – setting strategy, guidelines and clear process and structure to ensure employees, partners
and external stakeholders properly represent the BC Hydro brand.
•Monitor external brand and communications trends to ensure emerging opportunities are capitalized on.
•Manage and oversee the resources and budgets of the marketing unit.
•Repatriate, where possible, services currently contracted out to be delivered in-house.
•Represent BC Hydro in supplier negotiations and external partner relationships.
•Build and enhance BC Hydro’s brand and reputation with employees, stakeholders, government and communities.
•Influence organizational strategy and decision making with senior management as it relates to BC Hydro’s brands, social
media and digital strategy.
•Build strong peer to peer working relationships across the organization in the areas of: research, customer care, public
relations, outreach and external partners to negotiate outcomes to build the BC Hydro brand.
•Demonstrate BC Hydro’s core values and be the steward of the BC Hydro brand both internally and externally.
•Develop and direct the implementation of metrics to measure the success of integrated campaigns and brand overall.
•Provide strategic and tactical advice to support a consistent and appropriate social media experience for internal and
external users.
•Build a strong, cohesive, multidisciplinary team.
•Enhance collaboration across the department and with other areas of the company.
•Promote employee development at an individual and organizational level through established clear expectations, regular
and constructive feedback.
•Mentor and lead by example to ensure all team members demonstrate the BC Hydro values and deliver superior guidance
and solutions to internal clients and external partners.
•Ensure the team understands how their work contributes to the broader needs of the business and delivers results that are
aligned with strategy, customer needs and BC Hydro’s overall business needs.
What you bring
The successful candidate will have:
•A university degree in a related discipline (Marketing, Communications, Commerce, et al.). MBA is preferred.
•Ability to articulate a vision for a strategy to continue to amplify and leverage the brand.
•A minimum of 10 years of consistent, day-to-day marketing experience including strategic planning, paid advertising and
digital marketing. Experience in procuring, managing and directing advertising agencies is also required.
•Demonstrated background in managing teams, increasing engagement and developing leaders.
•Demonstrated experience leveraging data to inform strategy and tactical changes
•Solid understanding and demonstrated ability of implementing digital UX and customer marketing strategies.
•Strong background in corporate research and insights.
•Demonstrated experience in managing marketing and digital contractors on a day-to-day basis.
•Background in brand strategy, implementation and management.
•Demonstrated experience and ability in planning, implementing and maintaining strategic communications marketing
plans.
•Demonstrated experience and ability in leading end-to-end customer experience across multiple digital channels and
touch points and works to improve them.
•Demonstrated experience and ability in developing strategy which integrates data and insights from this group into the
organization.
•Demonstrated experience and ability in evaluating emerging technologies and providing thought leadership and
recommendations to the Communications team.
What we offer
•A comprehensive benefits package
•A minimum of 15 paid vacation days
•Flexible work model, depending on your role type
•Training and development courses
For more information on the benefits we offer, visit bchydro.com/benefits.
What else you should know
•Shortlisted applicants will be required to complete an online leadership assessment as part of the interview process.
•Member of the On-Call Public Affairs Response Team. Serve as the primary point of contact for media, social media,
incidents, and crisis communications during off-hours, on a rotating basis every five weeks.
Vancouver, British Columbia, Canada, V6B 5R3
Don't forget to update your Candidate Profile with your current resume and copies of your certifications. If applicable,
include your Trades Qualification. This will ensure we have all the necessary information to assess your application without
any delays.
Date Posted: 2025-05-08 Closing Date: 2025-05-23
For internal use 52149673