NCCER

Senior Marketing Manager

United States

Full-time

About This Job

Description:

We are seeking a Senior Marketing Manager to lead strategic marketing initiatives that drive brand awareness, customer acquisition, customer retention, and revenue growth. This role requires a creative and data-driven B2B marketing leader who can develop compelling product positioning and manage national marketing campaigns from ideation to execution. The ideal candidate thrives in a collaborative environment, has a deep understanding of the buyer journey, and is passionate about marketing products that make an impact.

Key Responsibilities:

•

Lead the go-to-market (GTM) strategy for NCCER’s products and services, including positioning, messaging, and competitive differentiation.

•

Partner with Product, Sales, and internal stakeholders to develop buyer personas and clear, value-based messaging across the customer journey.

•

Design, manage, and execute major national integrated marketing campaigns that increase demand, qualified leads, and sales pipeline growth.

•

Collaborate with creative, digital, and deployment teams to ensure campaigns are high-performing and aligned to business goals.

•

Create and approve high-impact content for multiple platforms including email, web, social media, and sales collateral (e.g., white papers, blogs, videos, guides).

•

Develop and execute customer marketing programs to upsell, cross-sell, and retain NCCER customers.

•

Monitor campaign performance, analyze KPIs, and optimize tactics to improve ROI.

•

Stay up to date on industry trends, market intelligence, and competitive positioning to inform marketing strategy.

•

Work with customers to develop testimonials, case studies, and user success stories.

Requirements:

•

Bachelor’s degree or higher in Marketing, Communications, Business, or a related field.

•

8+ years of experience in B2B marketing, including product marketing and national campaign management.

•

Proven success in launching new products or go-to-market strategies that generate measurable business outcomes.

•

Exceptional writing, editing, and communication skills.

•

Strong project management skills and experience leading cross-functional teams.

•

Ability to distill complex information into clear, compelling messages tailored to specific audiences.

•

Creative problem-solver with a self-starter mindset and attention to detail.

Preferred Tools & Technologies:

Experience with the following is a plus:

•

Salesforce

•

HubSpot

•

GA4

•

WordPress

•

Tableau

•

Confluence

•

Smartsheet

•

Jira

•

Adobe Creative Suite

•

Canva

•

Adobe Premiere

Senior Marketing Manager

About This Job

Description:

Key Responsibilities:

Requirements:

Preferred Tools & Technologies:

Experience with the following is a plus:

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