Segment Marketing Manager - Horticulture/AG

Turn customer insights into our next big success story

At Berger, we've been coming to work with a smile for over 60 seasons. Why? Because we take pride in developing and marketing the highest quality growing media for the cultivation of greenhouse leafy greens, vegetables, berries, flowers, and much more. At Berger, we feel at home. Berger is more than just a company: it's a culture, a team, a family, and a stimulating and fulfilling environment!

Ready to own a market segment?

As our next Segment Marketing Manager, you'll join our growing Marketing team and report to the Segment Marketing Director. Your role is critical to driving market growth and customer success in the Agriculture segment of our busines. You act as the voice of the customer inside the company and ensure that all marketing, product, pricing and communications activites are aligned to segment needs and opportunities. In short, you connect strategy to action for your segment.

- Understand growers’ needs, pain points, challenges;

- Define and execute marketing strategies tailored to your specific customer segment;

- Plan and implement segment-specific marketing plans to increase product uptake and customer engagement;

- Adapt global launches to segment specifics (messaging, tools, events);

- Lead and customize campaigns for specific segments and regions;

- Deliver segment knowledge to support the Sales team (tools, playbooks, training);

- Identify segment trends, opportunities, unmet needs;

- Collect insights from the field to feed Product Management, Marketing Intelligence, Communications;

- Advocate for your segment internally (meetings, briefs, training);

- Monitor segment performance using key performance indicators (KPIs);

- Act as conduit between different functions to ensure all parties are informed of segment activities.

QUALIFICATIONS :

- Bachelor's degree in business administration or marketing or equivalent;

- Deep understanding of grower challenges in agriculture (ex: soil health, yield optimization, regulatory constraints in CEA, vegetable transplant, berries production…);

- At least 5 years of experience in a commercial business function (preferably marketing);

- Excellent communication and collaboration abilities;

- Ability to work with different personality types and to adapt to specific audiences;

- Ability to travel for work, including to Latin America;

- Good Strong analytical skills, strategic thinking and sound judgment;

- Proficiency in Microsoft Office;

- Ability to speak Spanish (an strong asset).

ADVANTAGES AND BENEFITS :

- Remote position;

- Annual vacations and personal flexible days;

- Group RRSP and group insurance;

- Allowance for work and safety item;

- Discounts used on Berger products;

- Employee assistance program;

- Offer of training and skills development.

WORKING CONDITIONS :

- Permanent position;

- 40 hours per week;

- Daytime schedule;

- Up to 25% travel required.

ABOUT US : At Berger, we have been developing and marketing the best horticultural mixes for growing flowers, berries, market garden products in greenhouses and much more for more than 60 seasons. At Berger, you feel at home. It’s much more than a company: it’s a culture, a team, a stimulating and enriching living environment! To find out more about the company : https://www.berger.ca/en/about/

Berger volontarily subscribes to an equal access to employment program (PAÉE). Applications from women, visible minorities, ethnic minorities, Indigenous people and people with disabilities are encouraged.

The use of masculine gender has been adopted to facilitate reading and has no discriminatory intention.

The salary displayed does not necessarily correspond to the salary range established for this position. We will recognize your skills and experience upon hiring by offering you competitive compensation as well as several other benefits.