Property Management Marketing & Analytics Specialist

Description:

In this role, you will leverage your expertise in marketing, analytics, and housing trends to drive informed decision-making and impactful marketing strategies for our properties. You will be responsible for analyzing market data, identifying housing trends, developing marketing campaigns, and ensuring that our properties stay competitive and attractive to potential tenants. Additionally, you will play a key role in the overall advertising strategy of the property management company and identify opportunities for targeted campaigns for higher vacancy properties to drive occupancy.

Key Responsibilities:

Conduct thorough research to identify and track key housing trends within Cookeville and surrounding counties, market conditions, and competitor activity. Provide actionable insights to guide property management and marketing strategies.

Analyze demographic, economic, and market data to inform marketing campaigns, pricing strategies, and property positioning. Develop targeted marketing strategies to attract and retain tenants.

Oversee the overall advertising strategy for the property management company, ensuring consistent branding and messaging across all marketing channels. This includes creating cohesive campaigns that reflect the company's values and services to attract prospective tenants and owners.

Identify properties with higher vacancy rates and develop customized marketing campaigns to address specific challenges, increase visibility, and drive tenant applications for those properties. Work closely with property managers to understand unique challenges and needs.

Utilize analytics tools and software to track key performance indicators (KPIs) such as occupancy rates, rental income, tenant satisfaction, and marketing campaign effectiveness. Prepare and present regular reports to senior management.

Design and implement marketing campaigns for property listings across multiple digital platforms (all trending social media platforms, websites, email newsletters, etc.). Ensure campaigns are aligned with market trends and company goals.

Gather feedback from current tenants and potential leads to better understand customer needs and preferences. Use these insights to optimize marketing efforts and enhance tenant experience.

Work closely with property managers to understand tenant demographics, property needs, and market positioning. Ensure marketing strategies are aligned with property goals and objectives.

Develop compelling content that highlights the features and benefits of properties. Ensure messaging is consistent across all channels and supports the overall brand image and voice of the company.

Track the performance of marketing initiatives and campaigns, ensuring that objectives are met within budget constraints. Optimize marketing based on performance data.

Regularly monitor and evaluate the impact of social media activities on brand visibility and tenant acquisition. Develop strategic plans based on social media trends to enhance engagement and marketing effectiveness.

Foster strong relationships with tenants through engagement and communication (etc. newsletters monthly/quarterly). Coordinate and organize resident events to enhance the community feel, satisfaction, and retention of tenants.

Track, analyze, and report on click-through rates, SEO data, and digital performance metrics. Adjust strategies based on findings to optimize the effectiveness of online campaigns and improve search engine rankings.

Keep track of competitive market rates for each property type and monitor seasonal trends to ensure competitive pricing strategies that maximize occupancy and revenue.

Oversee and respond to online reviews on various platforms, maintaining a positive online reputation for the properties and the property management company. Address tenant feedback promptly to ensure satisfaction and foster a strong community presence.

Qualifications:

Preferred Qualifications:

Benefits:

Job Type: Full-time

Pay: $45,000.00 - $65,000.00 per year

Benefits:

Location Type:

•

In-person

Schedule:

•

8 hour shift

People with a criminal record are encouraged to apply

Experience:

Ability to Commute:

Ability to Relocate:

Work Location: In person