DRB Homes

Marketing Coordinator

Hagerstown, MD

Full-time

About This Job

JOB PURPOSE:

To coordinate the marketing, merchandising and startup/close down activities for all communities; including organization of the advertising, model home decorating, and signage/display for vendor activities. Act as the liaison with division offices to provide marketing development and support in the region.

Essential Functions:

•

Generates increased traffic to the communities

•

Coordinates department advertising needs

•

Organizes model home and trailer activities

•

Maintains website

•

Coordinates sales/marketing events

•

Prepares advertisement layouts and marketing materials

Duties and Responsibilities

•

Creates and establishes strategic marketing plans to achieve company objectives for products and services

•

Plans and oversees execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage

•

Manages development, production, and distribution of promotional and collateral materials to support marketing programs

•

Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness in generating traffic

•

Provides web site management, tracking on line leads, and monitoring conversion

•

Manages model decorating processes and maintains furniture inventory

•

Creates and maintains master electronic file of current collateral and display images

•

Responsible for timely coordination of new community preparations, including sales trailer (utilities, facility, landscape, displays, location, etc.), model(s), pre-sale information, and grand opening events, etc.

•

Reviews and ensures accuracy of all marketing material prior to public release

•

Sets-up and maintains photo library of finished homes and models (interior & exterior, all plans)

•

Assists General Sales Managers with selections of all Market/Model homes (target price - lot - plan - inclusions - colors)

•

Maintains current signage for communities and continuously reviews existing signage while researching/obtaining new and better locations

•

Assists General Sales Manager with merchandising of Model Homes and sales office set-up

•

Assists sales and marketing team with determination of targeted consumer groups, product types and pricing for communities

•

Processes department marketing supplies and promotional materials

•

Processes department invoices

•

May include other duties as assigned

QUALIFICATIONS:

Knowledge and Skills

•

Excellent written and oral communication skills

•

Excellent inter-personal skills: possess the ability to work independently and as part of a team

•

Must be able to work in a fast-paced environment with demonstrated ability to juggle multiple competing tasks and demands

•

Knowledge of typical building construction process

•

Willingness to travel (locally)

•

Must be fully PC-literate including basic administration software (Power Point, MS Word, Excel, Access)

•

Operation of digital camera

Education and Work Experience

•

College degree in marketing, sales, journalism or business and 3-5 years experience; or equivalent combination of education and/or work experience

•

Prior experience with new home construction organization (including sales, marketing, strategic planning, development, research, promotions and/or advertising