Gaubert Oil Company, LLC

Marketing Coordinator

Thibodaux, LA

Full-time

About This Job

Job Summary

The B2B Marketing Coordinator will collaboratively develop and implement marketing strategies for our B2B businesses: Gaubert Oil Company, GOCO Logistics and Industrial Fluid Management. The B2B Marketing Coordinator role is located at our corporate office in Thibodaux, LA on a full-time basis and is not eligible for remote work. The B2B Marketing Coordinator reports to the VP of Sales.

Responsibilities

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Collaboratively develop and implement the B2B marketing strategies for the company

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Train sales team on marketing items and align marketing with the sales process

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Stay up to date with supplier requirements

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Support Sales enablement with efforts such as market research, forecasts, analytics, quotes / proposals / presentations, and training

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Develop content across all marketing platforms

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Manage and improve lead generation campaigns, measuring results; create marketing qualified leads that translate to business growth

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Create and execute marketing promotions

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Manage social media presence and direct programs to improve social media reputation and recognition

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Lead/implement brand management guidelines consistently across all businesses / departments

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Work collaboratively with internal cross-functional teams, supplier partners, and external agencies

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Responsible for company give aways and trade show/company/community events support

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Responsible for quality control of all internal and external materials

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Undertake continuous analysis of competitive environment and consumer trends

Experience/Qualifications

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Bachelor’s degree in Marketing, Advertising, Business or related field preferred; sales experience a plus

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Proven track record of success in relevant marketing roles (5+ years)

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Project management experience in digital marketing

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Familiarity with most current Adobe Creative Suite a plus

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WordPress experience a plus

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Self-starter with ability to trouble shoot and proactively bring ideas

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Ability to work independently

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Able to handle multiple jobs simultaneously

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Ability to quickly learn new businesses

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Team player

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Detail-oriented

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Growth Mindset

Marketing Coordinator

About This Job

Job Summary

Responsibilities

Experience/Qualifications

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