Stealth Startup

Head of Digital Marketing

New York City Metropolitan Area

full_time

About This Job

A stealth startup is presenting this unique opportunity to join a high-growth, venture backed company. We’re looking for a data-driven, full-funnel Director of Marketing

to lead our growth, lifecycle, and demand generation efforts across both ecommerce and subscription business models.

You’ll own

customer acquisition, retention, and revenue optimization

. This is a hands-on leadership role where you’ll shape strategy, build systems, grow a team, and drive measurable business outcomes.

What You’ll Do

Growth & Acquisition

•

Own and execute a full-funnel growth strategy to scale customer acquisition, conversion, and monetization.

•

Lead digital performance marketing across paid search, paid social, affiliate, SEO, influencers, and emerging channels.

•

Develop and optimize pricing, promotional strategies, and ecommerce funnel performance to drive both conversion and revenue.

•

Manage the digital storefront experience to improve funnel metrics and reduce drop-off at every stage.

Lifecycle & Retention

•

Build and scale lifecycle marketing programs (email, push, SMS, in-app messaging) that enhance customer onboarding, engagement, and loyalty.

•

Segment users and create personalized journeys that increase retention, upsell, and reduce churn.

•

Establish and improve retention metrics, including engagement health scores and win-back campaigns.

Analytics & Optimization

•

Develop and own KPIs across CAC, LTV, ARPU, conversion, churn, and engagement.

•

Lead structured experimentation and A/B testing across the marketing stack, landing pages, creative, pricing, and messaging.

•

Partner with Product and Data teams to build performance dashboards and support attribution modeling.

Team Leadership & Cross-Functional Work

•

Build and manage a high-performing team across performance, lifecycle, ecommerce, and growth ops.

•

Collaborate across Product, Engineering, Design, and Analytics to execute initiatives that enhance user growth and retention.

•

Manage agency relationships and scale internal processes to support rapid execution.

What We’re Looking For

•

10+ years of experience in DTC, SaaS, or mobile product businesses, with 5+ years in a growth, marketing, or revenue leadership role.

•

Proven track record of scaling paid marketing and lifecycle programs that drive revenue.

•

Expertise in marketing automation and CRM platforms (e.g., Hubspot, Klaviyo, Braze).

•

Deep understanding of ecommerce and subscription funnels, acquisition through retention.

•

Strong analytical skills; familiar with tools like Google Analytics, Looker, Amplitude, or SQL.

•

A strategic thinker with the ability to execute and a passion for experimentation and iteration.

•

Experience managing agencies and cross-functional stakeholders.

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