Change Energy Inc.

Digital Marketing Specialist

Provo, UT

Part-time

$33,280-$41,600

About This Job

Overview:

We are seeking a strategic and results-driven Paid Lead Ad Campaign Manager to oversee and optimize our paid advertising efforts on Meta (Facebook & Instagram) and YouTube. This role is essential to driving qualified leads, maximizing ROI, and scaling our customer acquisition funnel through data-backed decisions and creative ad execution.

Key Responsibilities:

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Strategy & Planning

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Develop and implement performance-driven ad strategies focused on lead generation across Meta and YouTube platforms.

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Collaborate with the marketing and creative teams to align campaign messaging and targeting with overall business objectives.

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Campaign Management

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Build, manage, and optimize lead generation ad campaigns, including targeting, bidding, budgeting, and creative testing.

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Monitor daily campaign performance and make real-time adjustments to improve KPIs such as CPL (cost per lead), conversion rate, and ROAS.

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Analytics & Reporting

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Analyze performance data, generate reports, and present actionable insights to stakeholders.

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A/B test creatives, landing pages, and audience segments to continually improve campaign effectiveness.

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Platform Expertise

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Stay up-to-date with platform algorithm changes, ad formats, and best practices on Meta Ads Manager and YouTube/Google Ads.

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Leverage advanced audience targeting strategies, including retargeting and lookalike audiences.

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Compliance & Tracking

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Ensure all campaigns comply with platform policies and data privacy regulations.

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Work with the tech team to ensure accurate tracking via UTM parameters, pixels, and conversion APIs.

Core Qualifications:

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2+ years of hands-on experience managing paid ad campaigns on Meta and YouTube.

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Proven track record of driving lead generation and meeting performance targets.

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Strong understanding of digital advertising metrics, attribution, and conversion tracking.

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Proficiency with Meta Ads Manager, Google Ads (YouTube), and tools like Google Analytics, Looker Studio, or similar.

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Analytical mindset with the ability to translate data into clear actions.

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Excellent communication and collaboration skills.

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Experience with CRM and marketing automation tools is a plus (e.g., HubSpot, Salesforce, Zapier).

Preferred Skills:

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Basic video editing or familiarity with video ad formats.

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Experience managing ad spend of $10k+/month.

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Familiarity with industry-specific compliance requirements (e.g., for finance, healthcare, education).

You should apply for this position if you:

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Make design decisions based more on data than preference

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Display excellent attention to detail in all your work

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Can modify other proven designs rather than creating something unique

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Enjoy consistent improvement in a constantly changing industry

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Love the scientific method and testing design theories

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Have a strong work ethic and a positive can-do attitude

You may have a leg up on other candidates if you:

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Have experience running conversion rate optimization tests

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Have experience running ads on both the Google/YouTube & Meta platforms

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Are more of a scientist than you are an artist

Supplementary Qualifications/Experience:

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A portfolio showcasing past work (static and video ads)

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A creative and fun personality

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Strong attention to detail

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Extremely organized

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Up-to-date on design trends and software

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Great communication skills

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Ability to handle criticism of your work

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Ability to work in a fast paced environment

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Ability to work as part of a team

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Ability to self-manage, prioritize, and meet deadlines

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Basic understanding of social media

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A passion for self-improvement—constantly improving your skill set

Job Type: Part-time

Pay: $16.00 - $20.00 per hour

Benefits:

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Flexible schedule

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Paid time off

Schedule:

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Monday to Friday