Change Energy Inc.

Digital Marketing Specialist

LocationProvo, UT
Job TypePart-time
Salary$33,280-$41,600

About This Job


Overview:

We are seeking a strategic and results-driven Paid Lead Ad Campaign Manager to oversee and optimize our paid advertising efforts on Meta (Facebook & Instagram) and YouTube. This role is essential to driving qualified leads, maximizing ROI, and scaling our customer acquisition funnel through data-backed decisions and creative ad execution.


Key Responsibilities:

Strategy & Planning
Develop and implement performance-driven ad strategies focused on lead generation across Meta and YouTube platforms.
Collaborate with the marketing and creative teams to align campaign messaging and targeting with overall business objectives.
Campaign Management
Build, manage, and optimize lead generation ad campaigns, including targeting, bidding, budgeting, and creative testing.
Monitor daily campaign performance and make real-time adjustments to improve KPIs such as CPL (cost per lead), conversion rate, and ROAS.
Analytics & Reporting
Analyze performance data, generate reports, and present actionable insights to stakeholders.
A/B test creatives, landing pages, and audience segments to continually improve campaign effectiveness.
Platform Expertise
Stay up-to-date with platform algorithm changes, ad formats, and best practices on Meta Ads Manager and YouTube/Google Ads.
Leverage advanced audience targeting strategies, including retargeting and lookalike audiences.
Compliance & Tracking
Ensure all campaigns comply with platform policies and data privacy regulations.
Work with the tech team to ensure accurate tracking via UTM parameters, pixels, and conversion APIs.


Core Qualifications:

2+ years of hands-on experience managing paid ad campaigns on Meta and YouTube.
Proven track record of driving lead generation and meeting performance targets.
Strong understanding of digital advertising metrics, attribution, and conversion tracking.
Proficiency with Meta Ads Manager, Google Ads (YouTube), and tools like Google Analytics, Looker Studio, or similar.
Analytical mindset with the ability to translate data into clear actions.
Excellent communication and collaboration skills.
Experience with CRM and marketing automation tools is a plus (e.g., HubSpot, Salesforce, Zapier).


Preferred Skills:

Basic video editing or familiarity with video ad formats.
Experience managing ad spend of $10k+/month.
Familiarity with industry-specific compliance requirements (e.g., for finance, healthcare, education).

You should apply for this position if you:

Make design decisions based more on data than preference
Display excellent attention to detail in all your work
Can modify other proven designs rather than creating something unique
Enjoy consistent improvement in a constantly changing industry
Love the scientific method and testing design theories
Have a strong work ethic and a positive can-do attitude

You may have a leg up on other candidates if you:

Have experience running conversion rate optimization tests
Have experience running ads on both the Google/YouTube & Meta platforms
Are more of a scientist than you are an artist


Supplementary Qualifications/Experience:

A portfolio showcasing past work (static and video ads)
A creative and fun personality
Strong attention to detail
Extremely organized
Up-to-date on design trends and software
Great communication skills
Ability to handle criticism of your work
Ability to work in a fast paced environment
Ability to work as part of a team
Ability to self-manage, prioritize, and meet deadlines
Basic understanding of social media
A passion for self-improvement—constantly improving your skill set


Job Type: Part-time


Pay: $16.00 - $20.00 per hour


Benefits:

Flexible schedule
Paid time off


Schedule:


Monday to Friday


Work Location: In person

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