Digital Marketing Specialist
Provo, UT
Part-time
$33,280-$41,600About This Job
Overview:
We are seeking a strategic and results-driven Paid Lead Ad Campaign Manager to oversee and optimize our paid advertising efforts on Meta (Facebook & Instagram) and YouTube. This role is essential to driving qualified leads, maximizing ROI, and scaling our customer acquisition funnel through data-backed decisions and creative ad execution.
Key Responsibilities:
•
Strategy & Planning
•
Develop and implement performance-driven ad strategies focused on lead generation across Meta and YouTube platforms.
•
Collaborate with the marketing and creative teams to align campaign messaging and targeting with overall business objectives.
•
Campaign Management
•
Build, manage, and optimize lead generation ad campaigns, including targeting, bidding, budgeting, and creative testing.
•
Monitor daily campaign performance and make real-time adjustments to improve KPIs such as CPL (cost per lead), conversion rate, and ROAS.
•
Analytics & Reporting
•
Analyze performance data, generate reports, and present actionable insights to stakeholders.
•
A/B test creatives, landing pages, and audience segments to continually improve campaign effectiveness.
•
Platform Expertise
•
Stay up-to-date with platform algorithm changes, ad formats, and best practices on Meta Ads Manager and YouTube/Google Ads.
•
Leverage advanced audience targeting strategies, including retargeting and lookalike audiences.
•
Compliance & Tracking
•
Ensure all campaigns comply with platform policies and data privacy regulations.
•
Work with the tech team to ensure accurate tracking via UTM parameters, pixels, and conversion APIs.
Core Qualifications:
•
2+ years of hands-on experience managing paid ad campaigns on Meta and YouTube.
•
Proven track record of driving lead generation and meeting performance targets.
•
Strong understanding of digital advertising metrics, attribution, and conversion tracking.
•
Proficiency with Meta Ads Manager, Google Ads (YouTube), and tools like Google Analytics, Looker Studio, or similar.
•
Analytical mindset with the ability to translate data into clear actions.
•
Excellent communication and collaboration skills.
•
Experience with CRM and marketing automation tools is a plus (e.g., HubSpot, Salesforce, Zapier).
Preferred Skills:
•
Basic video editing or familiarity with video ad formats.
•
Experience managing ad spend of $10k+/month.
•
Familiarity with industry-specific compliance requirements (e.g., for finance, healthcare, education).
You should apply for this position if you:
•
Make design decisions based more on data than preference
•
Display excellent attention to detail in all your work
•
Can modify other proven designs rather than creating something unique
•
Enjoy consistent improvement in a constantly changing industry
•
Love the scientific method and testing design theories
•
Have a strong work ethic and a positive can-do attitude
You may have a leg up on other candidates if you:
•
Have experience running conversion rate optimization tests
•
Have experience running ads on both the Google/YouTube & Meta platforms
•
Are more of a scientist than you are an artist
Supplementary Qualifications/Experience:
•
A portfolio showcasing past work (static and video ads)
•
A creative and fun personality
•
Strong attention to detail
•
Extremely organized
•
Up-to-date on design trends and software
•
Great communication skills
•
Ability to handle criticism of your work
•
Ability to work in a fast paced environment
•
Ability to work as part of a team
•
Ability to self-manage, prioritize, and meet deadlines
•
Basic understanding of social media
•
A passion for self-improvement—constantly improving your skill set
Job Type: Part-time
Pay: $16.00 - $20.00 per hour
Benefits:
•
Flexible schedule
•
Paid time off
Schedule:
•Monday to Friday
Monday to Friday
Work Location: In person
Similar Jobs
Trending Jobs
Assistant General Manager, Navy Yard Electric Utility
PIDC
Full-time$108000 - $108000
Philadelphia, Pennsylvania
about 1 month ago
Electrical Engineer
Dudley Staffing
Full-time$55 - $75
Canonsburg, Pennsylvania
4 months ago
Division Order Analyst
Coronado Resources
Full-timeDallas, Texas
30 days ago
Accounts Payable Clerk
LPR Energy
Full-time$65000 - $65000
Dallas, Texas
about 1 month ago
Division Order Landman
R. Lacy Services, Ltd.
Full-timeLongview, Texas
9 days ago
contract landman
HPS Oil & Gas Properties
Full-timeLafayette, Louisiana
3 months ago
Oil and Gas Land and Title Analyst - SAM Associate II
Bank of America
Full-timeDallas, Texas
2 months ago
Attorney
Toeppich & Associates
Full-timeHouston, Texas
about 1 year ago
Contracts Administrator
Third Coast
Full-time$70000 - $85000
Houston, Texas
about 1 month ago
Senior Landman
Greenlake Energy
Full-timeAustin, Texas
about 2 months ago
Title Landman
Sustain Land Services
Full-timeNorman, Oklahoma
3 months ago
Electrical Designer
Dudley Staffing
Full-time$45 - $60
Canonsburg, Pennsylvania
4 months ago
Landman
Stockyards Energy Land Services
ContractAkiachak, Texas
5 months ago
Oil and Gas Title Attorney
Oliva Gibbs PLLC
Full-timeHouston, Texas
about 1 month ago
Title Reviewer
Innovation Land Services
Full-timePittsburgh, Pennsylvania
4 months ago
HSE Operations Manager
ProPetro Services, Inc
full_timeMidland, TX
15 days ago
Apprentice Lineman
N Line Electric
Full-time$68640 - $106080
Longmont, CO
26 days ago
EH
Professional Landman
ContractLovington, New Mexico
1 day ago
E & I - Office/Field Administration
Surepoint Group
full_timeGrande Prairie, AB
4 days ago
Mechanical/Piping Engineer
Dudley Staffing
Full-time$55 - $75
Canonsburg, Pennsylvania
4 months ago
Notice: The inclusion of job postings or company information on our platform does not imply endorsement, partnership, or affiliation. Listings may include publicly available roles from various sources, and companies shown may not have a direct relationship with Energy Hire.