Content & Social Media Storyteller

Content & Social Media Storyteller

Location: Houston, TX (In-Office) Type: Full-Time Reports To: CEO / Leadership Team

About the Role

Cyclone Bolt is not looking for a traditional “marketing” hire.

We’re looking for a storyteller — someone who can capture real moments, turn them into compelling content, and help the world understand who Cyclone is and what we do.

Cyclone is the brand. Our people are the story. You are the lens.

This is a behind-the-camera, execution-first role focused on content creation, editing, and publishing across social platforms. The right person loves being in the action, documenting momentum, and turning everyday work into high-credibility content.

What You’ll Do (Core Responsibilities)Content Creation & Storytelling

- Capture photo and video content daily from:

- Shop floor

- Office

- Trade shows

- Events

- Travel (including international trips)

- Identify stories in real work: people, process, machines, wins, effort, scale

- Script and frame short-form content (reels, shorts, LinkedIn posts)

- Turn raw footage into narratives that build credibility and trust

Editing & Publishing

- Edit short-form video (Reels, Shorts, Stories)

- Edit longer-form video for YouTube bi-weekly

- Write captions, hooks, and descriptions aligned with platform best practices

- Publish consistently across:

- Instagram

- LinkedIn

- YouTube

- Optimize for algorithms, cadence, hashtags, and engagement

Brand Representation (Behind the Camera)

- Keep Cyclone as the hero — not yourself

- Highlight people and work, not personal branding

- Protect brand credibility, professionalism, and tone

- Appear on camera only when appropriate (voiceover, context, occasional appearance)

What Success Looks Like

This role is output-driven, not effort-driven.

You’re succeeding if:

- Content ships every week without reminders

- Social channels stay active, consistent, and professional

- Trade shows and events are documented in real time

- Cyclone’s brand visibility and credibility steadily increase

- Leadership never has to ask, “Did we get content from that?”

- Followers are growing across all channels

Required Skills & Experience

You should be strong in most of the following:

- Proven content creation experience (portfolio required)

- Strong video editing skills (mobile + desktop)

- Strong sense of storytelling and narrative structure

- Understanding of social media algorithms and best practices

- Comfortable filming people and environments in real time

- Able to work fast, independently, and without constant direction

- Comfortable in industrial / manufacturing environments

- Professional judgment — knows what not to post

- Able to work a variety of camera equipment, mics, drones, video editing software

What This Role Is NOT

To avoid confusion, this role is not:

- A marketing coordinator

- A brand strategist

- A social media “influencer”

- A personal brand-building opportunity

- A remote content curator relying on others for footage

This role requires presence, immersion, and execution.

Work Environment & Travel

- Full-time, in-office role (Houston)

- Regular exposure to shop floor and operations

- Travel required for:

- Trade shows

- Events

- Company trips (including international travel)

- Flexibility may be earned over time based on performance and consistency

Compensation

- Competitive salary based on experience

- Clear expectations

- 90-day evaluation period

- Growth opportunity as the content function scales

How to Apply

To be considered, applicants must submit:

- Resume

- Portfolio or examples of content you personally created

- Brief note answering:“Would you rather tell the story, or be the story — and why?”

Final Note

If you’re energized by capturing real work, telling authentic stories, and making a serious company look as strong as it actually is — this role will feel natural.

If you’re looking to grow a personal following or be the face of a brand, this role is not a fit.

Job Type: Full-time

Pay: $45,000.00 - $55,000.00 per year

Benefits:

- Dental insurance

- Health insurance

- Paid time off

- Vision insurance

Work Location: In person