Brand Activation and Promotions Management Lead

Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description: Role Synopsis:

The Brand Activation and Promotions Management Lead drives the end-to-end execution of promotional campaigns, trade shows, and sponsorship customer activations across all channels—ensuring flawless delivery, innovative customer experiences, and measurable business impact. The ideal candidate combines operational rigor with creative problem-solving to bring brand strategies to life and elevate execution at every touchpoint.

Your role is part of our regional marketing teams, which is made up of a diverse and dedicated team of marketers, working together to activate brand and customer experience and drive performance in-market. You will work with the Hub, Sales and other teams within your market to implement your plans and optimize activity.

When required, you will engage closely with sponsors, partners, agencies, and SMEs, fostering relationships to deliver impactful outcomes for your customers in your market.

Key Accountabilities:

- Deliver all channel, retail, and digital promotional activations on time and within budget, aligned with brand and commercial goals.

- Track and optimize execution KPIs (e.g., return on investment, uplift vs. baseline).

- Standardize toolkits and processes across customers/channels to reduce rework and increase speed-to-market.

- Plan and execute transferable event experiences across trade shows.

- Ensure events deliver measurable outcomes: customer engagement, lead generation (where applicable), and brand visibility.

- Manage the operations of sponsorship activations with customers from concept to execution

- Continuously test and scale new experience formats for trade show and shelf, AR, digital interactivity, gamification, pop-ups to elevate brand experience. Measure impact.

- Own end-to-end promotional calendar and vendor management.

- Identify opportunities to streamline vendor partnerships, reduce costs, and negotiate better service levels.

- Ensure zero delays in execution timelines across all touchpoints.

- Drive a test-learn-scale approach across entire operational promotions.

Essential Education & Experience:

- Bachelor’s Degree or equivalent experience

- 7+ years’ experience in customer activation, marketing, operations or sales enablement roles, preferably in a multi-national matrix organization.

- Marketing program execution, from promotions, to trade shows to sponsorship activations

- Strong project management skills with the ability to complete flawlessly multiple, high-impact activities simultaneously.

- Strong understanding of marketing principles: This includes knowledge of marketing strategies, channels, and tactics specific to the retail industry.

- Project and stakeholders’ management, working sales and be able to manage competing priorities.

- Strong creative and conceptual thinking ability to find opportunities, pinpoint solutions to complex problems and overcome obstacles.

- Analytical and financial skills to track, optimize spend, sales lift and return on investment

How much do we pay (Base)? $105,000 - $195,000

- Note that the pay range listed for this position is a genuinely expected and reasonable estimate of the range of possible base compensation at the time of posting.

This position is eligible for US Benefits - Core. This position offers paid vacation depending on your years of relevant industry experience and will range from 120 – 240 hours of vacation per year for full time employees (60 - 240 hours of vacation per year for part time employees). You will also be eligible for 9 paid holidays per year and 2 personal choice holidays. You may learn more about how we calculate paid vacation and view our generous vacation and holiday schedules at Core U.S. Benefits (https://exploreyourbenefits.com/core-us-spd.html) Bp has a parental leave policy as well, which offers up to 8 weeks’ paid leave for the birth or adoption of a child. Learn more by visiting Core U.S. Benefits.

We offer a reward package to enable your work to fit with your life. These offerings include a discretionary annual bonus program, long-term incentive program, and generous retirement benefits that include a 401k matching program. These benefits include a pension for eligible employee. You may learn more about our generous benefits at Core U.S. Benefits.

As part of bp’s wellbeing package, bp offers access to health, vision, and dental insurance, as well as life and Short-Term Disability and Long-Term Disability. You may learn more about our generous benefits at Core U.S. Benefits.

Why Join Us:

At bp, we support our people to learn and grow in a diverse and ambitious environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly.

There are many aspects of our employees’ lives that are meaningful, so we offer benefits ( https://exploreyourbenefits.com/landing.html) to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, and excellent retirement benefits, among others!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Travel Requirement

Up to 25% travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Advocacy, Brand Management, Commercial Acumen, Customer Segmentation, Generating customer insights, Listening, Offer and product knowledge, Offer Development, Sector, market, customer and competitor understanding, Translating strategy into plans

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.