Digital Marketing Strategist

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Description

The Digital Marketing Strategist is responsible for shaping and executing our holistic digital marketing strategy to

drive lead generation, elevate brand visibility, and accelerate e-commerce performance.

This role demands a deep understanding of market dynamics and a proactive approach to trend analysis, leveraging these insights to conceptualize, plan, and

hands-on execute impactful

digital initiatives across owned, earned, and e-commerce channels.

The Strategist will also own all paid media efforts

and develop a minimum viable plan (MVP) for an influencer pipeline to prove its concept and potential. Ultimately, this

player-coach

role is

crucial in both defining and delivering strategies

that attract, engage, and convert our target audiences through innovative and data-driven approaches.

Pay Rate/Range:

65,000 - $85,000

Pay Frequency:

Biweekly

Bonus Eligible:

Yes

Work Location:

Minneapolis HQ & Innovation Lab

Travel:

Minimal (10%)

- The salary for this role will be based on qualifications, experience, market data, and internal equity. Actual pay may vary due to factors such as location, skills, education, and performance. Pay is determined transparently, using market benchmarks and ensuring internal equity.

Digital Footprint Ownership & Strategic Campaign Planning & Execution

- Takes complete ownership of the company's overall digital footprint, ensuring a cohesive, optimized, and high-performing online presence across all channels.

- Manages and optimizes customer segmentation, campaign performance tracking, and comprehensive reporting within HubSpot, ensuring data integrity and actionable insights.

- Develops and refines strategic digital campaign plans, clearly outlining objectives, target audiences, compelling messaging, channel selection, and key performance indicators (KPIs) for each initiative.

- Directly implements and manages digital campaigns, ensuring strategic alignment from concept to execution.

Digital Growth & Website Optimization (including E-commerce) - Strategy & Hands-On Management

- Develops, executes, and continuously optimizes advanced digital acquisition strategies across earned, owned, paid, and e-commerce media channels to maximize reach and conversion.

- Manages and strategically optimizes our website(s), ensuring an exceptional user experience, robust SEO performance, seamless e-commerce functionality, and highly effective lead capture mechanisms. This includes direct work within content management systems and e-commerce platforms.

Paid Media & Influencer Strategy Development & Execution

- Owns the entire paid media strategy, planning, hands-on execution, and optimization across all relevant platforms (e.g., Google Ads, social media advertising, display networks), managing budgets to maximize ROI and achieve specific performance goals.

- Develops a minimum viable plan (MVP) for an influencer pipeline, including identifying potential influencers, outlining engagement strategies, defining success metrics, and directly executing a proof-of-concept campaign to demonstrate its effectiveness.

- Continuously monitors paid media performance, conducting A/B testing and leveraging insights to optimize campaigns for improved efficiency and outcomes.

SEO & Content Strategy Development & Direct Implementation

- Over sees and guides our comprehensive SEO strategy, including advanced keyword research, optimizing on-page and technical SEO, and building high-quality backlinks to significantly improve search engine rankings and organic visibility. This will involve direct application of SEO best practices.

- Develops and manages sophisticated email marketing campaigns for lead nurturing, product announcements, thought leadership, and promotional efforts, leveraging advanced audience segmentation for maximum impact and personalization. This includes crafting email content and setting up campaigns within email marketing platforms.

Performance Analysis & Channel Engagement - Reporting & Hands-On Management

- Conducts in-depth analysis of all digital marketing performance using HubSpot analytics, e-commerce platforms, paid media dashboards, and other relevant analytics software, providing regular, insightful reports on KPIs, ROI, and actionable recommendations for continuous improvement.

- Strategically manages and enhances our social media presence (primarily LinkedIn), actively engaging with industry professionals, fostering community, and sharing compelling, relevant content to build brand authority and generate leads. This includes direct content posting and community management.

Requirements

Education & Soft Skills

- Bachelor’s degree in Marketing, Communications, Business, or a related field

- 3–5 years of experience in digital marketing, preferably in a strategy or campaign management role

- Strong communication and presentation skills

- Analytical mindset with creative thinking

- Ability to manage multiple projects and stakeholders

- Comfortable making data-driven decisions

Core Experience & Knowledge

- Strategic planning: Ability to create and manage multichannel marketing strategies

- Digital advertising: Experience with platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, etc.

- SEO & SEM: Strong understanding of how organic and paid search drive traffic

- Content strategy: Experience guiding or creating content for blogs, social media, video, and more

- Analytics & data interpretation: Skilled in Google Analytics, campaign tracking, and KPIs

- CRM & email marketing tools: Familiar with platforms like HubSpot, Salesforce, or Mailchimp

- Marketing automation: Understanding of workflows, segmentation, and nurture sequences

Bonus Or Preferred Qualifications

- Google Ads and/or Analytics certifications

- Experience with A/B testing and CRO (conversion rate optimization)

- Familiarity with web development basics (HTML/CSS, CMS platforms like WordPress)

- Experience in e-commerce, B2B, or a specific vertical like healthcare, education, or SaaS

Benefits

At PURIS, we’re proud to support our team with a comprehensive benefits package designed to help you thrive both personally and professionally. Starting the first of the month after your hire date, you’ll enjoy access to Medical insurance plans starting as low as

$31 per paycheck.

We also offer dental and vision coverage,

as well as free digital health care for all employees

. You will also have access to Life and Short-Term Disability insurance covered for you at 100%, along with flexible health and dependent care spending accounts. Planning for your future? PURIS contributes

50% of every dollar you save, up to 6%

, toward your retirement plan. Enjoy a healthy work-life balance with

80 hours of PTO

accrued annually,

8 paid holidays

, and access to a variety of other free resources at your disposal. Join us, and experience the benefits designed with you in mind!

Join The Plant-Based Revolution

Join the MOST INNOVATIVE FOOD COMPANY OF 2021 named by Fast Company Magazine!

Innovation is in the PURIS DNA. Since 1985, our company’s focus has been feeding people, and as luck would have it, the path to nourishing people mirrors the path to nourishing the planet, itself. And what began as a mission to breed more resilient crops has blossomed into something much greater a company taking leaps forward in regenerative agriculture, state of the art manufacturing processes, food security, and global supply chain transparency.

Join Our Team

To apply for the role, visit www.puris.com/careers. PURIS is an equal opportunity employer. All qualified applicants are welcome, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. The hiring process includes successfully completing a background check, and drug screen. We E-verify all new hires.

INTEGRITY | LEADERSHIP | OPENNESS | GLOBAL VISION | ADAPTABILITY | PARTNERSHIP No unsolicited agency submittals please. Agency partners must be invited to participate in a search by our Talent Acquisition Team and have signed terms in place prior to any submittal. Resumes submitted directly to any PURIS employee or affiliate will not qualify for fee payment, and therefore become the property of PURIS.