Brand Manager

Primary Responsibilities:

- Develop and execute the marketing strategy for assigned brands. Direct the development of subsequent marketing objectives per product line and region to ensure alignment.

- Provide up-to-date and accessible communication channels (e.g., web, apps, print and digital content) internally and externally to allow easy access to relevant information.

- Review data gathered via analytics and other sources to ensure that messaging goals are being met.

- Prioritize all projects to ensure that work efforts provide maximum positive impact to NOV.

- Establish scheduled sessions with leadership and technical and sales SMEs to review, assess, and revise the content strategy as needed.

- Ensure all marketing initiatives are relevant and meaningful to the target audience, according to market segment and/or locale, by working with appropriate SMEs up-front and conducting reviews to measure the effectiveness of deliverables. This includes providing content in the appropriate language(s).

- Ensure brand consistency, including visual identity and messaging.

- Project management for the development of marketing assets, including development (requested/managed through corporate project management system), proper storage, and distribution of all marketing collateral for the brand.

- Audit competitor content to stay abreast of industry trends.

- Understand target markets and customers and their needs and drivers.

- Enhance internal and external perceptions of assigned brands through PR and advertising efforts (sponsorships, editorials, white papers, etc.).

- Develop and maintain strong working relationships with leadership in all functional groups to ensure alignment. Collaborate with product line and sales leadership to ensure maximum penetration of market segments.

- Plan and oversee advertising and promotion activities including but not limited to print, online, electronic media, social media, and direct mail.

- Work with the legal team to register trademarks as applicable. Maintain a library of trademark specimens for renewal. Also store copies of trademark certificates as they are awarded.

- Oversee the launch of new products and solutions aimed at current and new market segments.

- Plan, control, and measure marketing budget to ensure expenses align with annual objectives.

- Manage social media channels for the brand.

Comply with all NOV company and HSE procedures.

Qualifications:

- 5+ years product marketing, or holding similar responsibilities such as Brand Management, Communications, or other related experience.

- BA in Marketing or related field.

- Excellent verbal and nonverbal communication skills required.

- Ability to present to audiences at all levels of the organization.

- Proficiency in Microsoft Office suite required

- Outstanding collaboration and problem-solving skills. Asks good questions to get to the root cause or to analyze the need.

- Strong attention to detail and organizational skills.