Baseline Energy Services, LP

SVP of Sales and Marketing

Fort Worth, TX

About This Job

Position: Senior Vice President of Sales and Marketing

Reports to: President and Chief Operating Officer (COO)

Location: Fort Worth, TX

Position Overview and Purpose

The SVP of Sales and Marketing will be the architect and driver of revenue growth, responsible for aligning sales and marketing efforts with the company's broader strategic goals. This role requires a high-impact leader who blends data-driven decision-making with deep market insight and hands-on sales experience. The SVP will manage the sales team, set clear sales targets aligned with quarterly and annual budgets, define and track KPIs, collaborate with the executive team, and ensure consistent performance reporting through a CRM tool.

This leadership role requires someone who can “zoom out” to see the big picture and “zoom in” to support tactical execution. Coaching, development, and driving consistent accountability and performance within the sales team are critical needs for the role.

Responsibilities

Revenue Growth and Strategic Planning

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Develop and execute a comprehensive sales and marketing strategy to drive consistent top-line revenue growth across all regions and customer segments.

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Identify emerging market opportunities, competitor movements, and changing customer needs to fine-tune our approach continuously.

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Work cross-functionally with operations, finance, and executive leadership to align revenue targets with operational capacity and quarterly and annual financial objectives.

Sales Leadership and Team Development

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Lead, mentor, and coach a team of Business Development Managers and VP of Strategic Accounts across various territories.

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Establish clear performance targets, activity expectations, and metrics to ensure focus and accountability.

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Foster a high-energy, results-oriented culture emphasizing proactive customer engagement, consultative selling, and effective pipeline management.

Analytics, Reporting, and Performance Management

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Build and refine a structured sales reporting process that delivers clear, consistent insights into:

+ Pipeline volume and velocity + Win/loss analysis + Market dynamics and competitive intelligence + Revenue forecasting accuracy

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Translate data into actionable strategies, adjusting the go-to-market approach to maximize effectiveness and capitalize on emerging opportunities.

Marketing Alignment and Demand Generation

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Further develop Baselines marketing strategy to ensure targeted lead generation, brand positioning, and content development directly supporting sales priorities.

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Leverage digital marketing, trade shows, partnerships, and thought leadership to enhance market visibility and inbound lead flow.

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Ensure marketing campaigns are closely tracked and measured for ROI and lead quality, to ensure marketing dollars are allocated appropriately and efficiently.

Customer and Market Insight

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Maintain close contact with key customers, channel partners, and industry influencers to stay ahead of evolving needs and identify opportunities for deeper engagement.

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Capture and communicate the voice of customer insights back into the business to inform product offerings, service enhancements, and pricing strategies.

Qualifications

Experience

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20+ years of sales and sales leadership experience. Preferred background and experience in oil and gas services with sub-sector experience in electric power generation, electrical services, natural gas services, equipment rental, or adjacent infrastructure-related services that support the oil and gas industry

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Proven track record of driving sustained revenue growth in a multi-regional environment, consistently achieving annual budgets and targets

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Experience managing and mentoring geographically distributed sales teams.

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Demonstrated ability to scale sales teams, build processes, and develop playbooks.

Skills and Competencies

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Highly analytical and data-driven, able to translate complex sales data into straightforward strategies and decisions.

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Exceptional leadership and team development capabilities; ability to motivate and drive accountability without micromanaging.

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Strategic thinker who can spot emerging opportunities and threats well ahead of the curve.

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Excellent communicator who can present to the boardroom, coach a junior sales rep, and collaborate across departments with equal fluency.

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A customer-centric mindset, strong listening skills, and a talent for building long-term relationships.

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Comfortable navigating CRM and sales automation tools to enhance visibility and efficiency.

Team Baseline Core Values

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Leadership: Plan frequently and set goals. Think critically all the time. Accept responsibility for your actions. Reject passivity. Confront conflict with people in a healthy way. Have an attitude of being teachable and open to feedback from managers and peers. Look for ways to serve others on your team.

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Trust: Earn the trust of others by always speaking truthfully.

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Communication: Talk to team members and the manager frequently; don’t hide. Communicate openly about all problems and issues that arise. Know that what we say and how we say it matters.

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Responsibility: Own your part. Follow through with all issues and orders. Be on time. Act with urgency for customers and colleagues.

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Stewardship: Spend company money prudently. Spend your time at work prudently. Practice a high level of care for all company-owned property.

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Excellence: Have high standards of quality in workmanship and appearance. Act and speak professionally with colleagues and customers. Problem solve all the way through completion, do not quit. Use all technology and resources available to you.

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Safety: Think smart in all situations. Seek training and ask for help if you are unsure about a safety issue. Don’t take unnecessary risks.

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