Who We Are
We're powering a cleaner, brighter future.
Exelon is leading the energy transformation, and we're calling all problem solvers, innovators, community builders and change makers. Work with us to deliver solutions that make our diverse cities and communities stronger, healthier and more resilient.
We're powered by purpose-driven people like you who believe in being inclusive and creative, and value safety, innovation, integrity and community service. We are a Fortune 200 company, 19,000 colleagues strong serving more than 10 million customers at six energy companies Atlantic City Electric (ACE), Baltimore Gas and Electric (BGE), Commonwealth Edison (ComEd), Delmarva Power & Light (DPL), PECO Energy Company (PECO), and Potomac Electric Power Company (Pepco).
In our relentless pursuit of excellence, we elevate diverse voices, fresh perspectives and bold thinking. And since we know transforming the future of energy is hard work, we provide competitive compensation, incentives, excellent benefits and the opportunity to build a rewarding career.
Are you in?
Primary Purpose
PRIMARY PURPOSE OF POSITION
Exelon’s Digital, Social and Content team is charged with creating strategic, innovative brand, advertising and marketing plans and materials. Together with Exelon’s external agencies, the Senior Social Media Specialist position provides social media and digital communication’s support to Exelon’s companywide brand strategy, advertising and integrated marketing communications programs and reputation management program.campaigns. The position helps drive Exelon’s overall content strategy for owned social media channels and digital properties and routinely collaborates across other Exelon BSC business functions and operating companies to develop digital content that supports issue and messaging priorities and ensures consistent messaging and corporate identity on all digital properties across the enterprise. The position will also assist in the deployment of enterprise-wide social media software as well as the establishment of governance and support protocols to help ensure successful implementation company wide. This position reports to the Manager, Social Media.
Primary Duties
PRIMARY DUTIES AND ACCOUNTABILITIES•Serve as point of contact for Exelon business units and operating companies for best practices on social media, content development and enterprise social software deployment. Work of the team includes supporting the integrated marketing communications programs and reputation management program. The team collaborates with stakeholders across the company to share a variety of topics aligned with our North Stars.
•Grow, track and organize channel audiences across all Exelon owned social media platforms. Develop paid and organic strategy to grow channel audiences that reflect company’s audience segments and maintain the cross-company content calendar.
•Create and execute organic and paid social media campaigns, guide strategy, and interpret
analytics to positively contribute to and influence the success of digital content.
•Actively monitor, listen, triage and respond to inbound messages and wall posts on Exelon owned social media profiles. Ensure both private and public social communications reflect brand values and messaging priorities.
•Collaborate with colleagues from Exelon business units and operating companies to share
content and ensure message continuity across the enterprise. Develop and champion new procedures to increase collaboration and effective message dissemination across the enterprise.
•Establish and manage regular reporting cadence and provide recommendations for content and
strategy optimization based on KPIs, benchmarks and further analysis of content. Develop reports for weekly, monthly and quarterly social media performance and communicates the results with stakeholders.
•Monitor trends in social media tools, applications, channels, design and strategy. Develop strategies for onboarding any new platforms.
•Establish and manage influencer outreach program alongside insight and analytics team.
•Manage, deploy and cultivate LinkedIn employee digital ambassador program.
Job Scope
JOB SCOPE
•Position reports to the Manager, Social Media.
•Position is full-time and based in either Washington, DC, Baltimore, MD. or Chicago, IL.
•Requires ability to travel.
•Requires ability to work extended hours in evening and/or weekend.
Minimum Qualifications
MINIMUM QUALIFICATIONS
•4-year relevant degree and 4-7 years' professional experience in social media for a Fortune 200 brand, marketing, PR or advertising agency. In lieu of degree, 6-9 years of relevant experience.
•Demonstrated ability to produce comprehensive and innovative social media strategies in support of high-profile initiatives and campaigns.
•Excellent writing and copy-editing skills, experience writing for multiple audiences and platforms.
•Excellent interpersonal communications. Proven ability to work effectively in a collaborative team environment.
•Strong organizational skills to effectively manage resources and the execution of multiple projects on an ongoing basis.
•Experience managing or interacting with digital agencies and internal IT stakeholders.
•Familiarity with design and web development processes and guiding principles.
•Experience interfacing with executives and management personnel.
•Demonstrated commitment to continuous personal and professional growth and development.
Preferred Qualifications
PREFERRED QUALIFICATIONS
•Ability to translate complex industry issues into rich and engaging digital and social content.
•Experience with Sprinklr or other enterprise social media management platforms.
•Strong relationships with marquee social media platforms used by Exelon
•Highly motivated individual who demonstrates commitment to continuous personal and professional growth and
Benefits
Benefits
•Annual salary will vary based on a candidate’s skills, qualifications, experience, and other factors: $80,800.00/Yr. – $111,100.00/Yr.
•Annual Bonus for eligible positions: 15%
•401(k) match and annual company contribution
•Medical, dental and vision insurance
•Life and disability insurance
•Generous paid time off options, including vacation, sick time, floating and fixed holidays, maternity leave and bonding/primary caregiver leave or parental leave
•Employee Assistance Program and resources for mental and emotional support
•Wellbeing programs such as tuition reimbursement, adoption and surrogacy assistance and fitness reimbursement
Note: Exelon-sponsored compensation and benefit programs may vary or not apply based on length of service, job grade, job classification or represented status. Eligibility will be determined by the written plan or program documents.