Sr Product Marketing Mgr

NWEA® is a division of HMH that supports students and educators through research, assessment solutions, policy and advocacy services, professional learning and school improvement services that fight for equity, drive classroom impact and push for systemic change in our educational communities. For nearly 50 years, NWEA has developed innovative pre-K–12 assessments, including their flagship interim assessment, MAP® Growth™ and their reading fluency and comprehension assessment, MAP® Reading Fluency™.

HMH is a learning technology company committed to delivering connected solutions that engage learners, empower educators and improve student outcomes. As a leading provider of K–12 core curriculum, supplemental and intervention solutions, and professional learning services, HMH partners with educators and school districts to uncover solutions that unlock students’ potential and extend teachers’ capabilities. HMH serves more than 50 million students and 4 million educators in 150 countries.

Remote: (this job may be performed in any state in the U.S.)

Are you passionate about reading fluency? Do you have at least four years of marketing experience? If so, join the NWEA and HMH Product Marketing Team as the Senior Product Marketing Manager for MAP Reading Fluency with Coach! This role will support the launch of MAP Reading Fluency and its new supplemental coaching solution.

The successful candidate will be able to clearly convey how this reading fluency solution drives student growth and informs district, school, and classroom planning.

Our new team member will be a strong storyteller who thrives in a fast-paced environment. They will know how to convey value to prospective customers and build momentum across channels to capture the attention of education leaders.

Why you’ll love us:

This role is based remotely – Do you best work, from anywhere in the country.

Unlimited PTO (available in most states) gives you the opportunity to refresh.

We’re making a positive impact on the world through education.

Key responsibilities:

Support the launch of and marketing strategy for NWEA MAP Reading Fluency with Coach.

Partner with revenue enablement, demand generation, product management, and sales to bring MAP Reading Fluency with Coach to districts nationwide.

Create authentic, customer-focused messaging, collateral, and thought leadership.

Education and experience:

Required:

At least four years of K-12 Product Marketing experience

Ability to translate product knowledge into customer-focused value

Exemplary written and verbal communication skills

Ability to prioritize multiple projects and work in an agile environment

Deep understanding of assessment end users

Openness to feedback from internal stakeholders

BS/BA in related discipline

Preferred:

Experience enabling a large sales organization

Experience marketing reading fluency assessment, supplemental ELA, or other similar solutions

Demonstrated success in district-wide assessment/curriculum adoptions

Knowledge & Skills

Independent thinker with strong leadership skills.

Creative problem-solver who is flexible and solutions-oriented; can juggle multiple projects and pivot quickly based on internal or external stakeholder needs.

Proficient in Word and PowerPoint

Physical Requirements

Travel-up to 10%

Might be in a stationary position for a considerable time (sitting and/or standing) for 4+ hours.

Constantly operates a computer.

Must be able to collaborate with colleagues via face to face, conference calls, and online meetings.

Salary: $85K - $95K (bonus eligible)

Application Deadline: The application window for this position is anticipated to close on April 4, 2025. We encourage you to apply as soon as possible. The posting may be available past this date but is not guaranteed.

HMH is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to race, gender, color, religion, sexual orientation, family status, marital status, pregnancy, gender identity, ethnic/national origin, ancestry, age, disability, military status, genetic predisposition, citizenship status, status as a disabled veteran, recently separated veteran, Armed Forces service medal veteran, other covered veteran, or any other characteristic protected by federal, state or local law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity. We actively participate in E-Verify.