Senior Product Manager, Marketing Technology

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries

.

The Senior Digital Product Manager will be responsible for leading digital experience strategy for a large business unit or complex solution to find efficiencies and ensure scalable approaches. This role will collaborate with key business partners across Digital Marketing, Product Marketing, Product Management, Technology, Sales, Operations, and Finance to identify growth opportunities and drive product innovati

on.

Position Overv

iew:

Generac Power Systems is seeking a highly collaborative and technically s

avvy Senior Product Ma

nager to manage and improve the Marketing tech stack to support our personalization transformation. This role will be instrumental in shaping how Generac engages with consumers across the customer lifecycle—from acquisition to loyalty. Looking for a leader with a bias for action and a drive to continuously improve and inno

vate.Key Responsibili

ship: Influence the roadmap and establish the business requirements for CRM-related initiatives, such as single view of the consumer and capabilities to support omnichannel campaign orchestration and the company’s personalization transformation. Stay current on new product features for existing Martech platforms and lead change management and adop

*tion.

Prioritize & Document Use

Cases: Partner with the Senior Director of CRM and Consumer Strategy and other marketing leaders to identify and document critical use cases that require new capabilities. Identifies needs and pain points of users and translates them into detailed user stories that capture the business objective, needs, and can be understood by IT as part of the PI Planning process for Mark

eting.

Cross-Functional Lead

ership: Collaborate with internal teams (e.g., IT, Marketing Analytics, Marketing Automation) and external vendors to deliver seamless, data-driven consumer experiences. Provides solutions to issues in creative and effectiv

stomer: Champion the customer perspective in all CRM initiatives, ensuring solutions are intuitive, personalized, and imp

actful.

Qualifi

a plus.