Sales Strategy & Enablement Analyst

POSITION:

Sales Strategy & Enablement Analyst

LOCATION:

Langley BC

COMPANY AND ROLE:

KLONDIKE Lubricants is entering a new phase of sales excellence and growth. To strengthen its highly consultative and data-driven sales approach, the Sales Strategy & Enablement Analyst will help empower KLONDIKE’s distributor-focused team with actionable insights, advanced data tools, and smart planning resources.

This role is ideal for someone with strong data acumen and AI tool proficiency who thrives in transforming complex internal and market data into simple, strategic actions. This individual will work closely with the sales leadership and field teams to build and execute playbooks, target programs, and optimize performance using a variety of tools including Power BI, HubSpot CRM, and AI-based market and productivity software.

The Analyst will regularly accompany sales personnel in-market to understand distributor and end-user dynamics, ensuring strategies are rooted in reality and aligned with KLONDIKE’s mission to grow independent business.

KLONDIKE Lubricants creates globally certified products ranging from packaged and bulk oils to industrial lubricants and chemicals. Its products come in a range of package sizes, from retail lubricants to a complete selection of tote and bulk oils. The KLONDIKE collection includes a wide range of customized formulations for most applications in any climate and condition.

www.klondikelubricants.com

COMPANY OVERVIEW

For over 35 years, KLONDIKE Lubricants Corporation has been challenging the status quo and become the leading independent lubricant brand in Canada. With KLONDIKE’s main concentration being across Canada and the Western U.S., it serves over 1,400 distributor locations with a complete offering of 650 SKUs across 10 product families ranging from engine oils, hydraulic fluids, transmission fluids, greases, specialty chemicals, coolants, process oils and food grade lubricants. KLONDIKE currently partners with five main dealer types: (i) diversified aftermarket auto parts providers, (ii) fuel and lubricant distributors, (iii) agricultural distributors, (iv) general industrial distributors and (v) industrial OEM dealers.

Through these channels, the Company serves a diverse set of end markets and covers over 95% of market applications, including heavy-duty equipment, marine, automotive, agriculture, construction, manufacturing, forestry, mining, food grade and oil and gas.

A national success story, KLONDIKE has consistently achieved sales growth since 2015. This is largely a result of the company’s focus on helping its distributors grow their business through capturing opportunity, and its commitment to never sell directly to end users or mass merchandisers. The result is loyal customer behavior as evidenced by their best-in-class revenue retention metrics.

Additionally, KLONDIKE has expanded its warehousing and delivery capacity to answer the wide-ranging and specialized needs of the Canadian marketplace and more recently into the U.S. market. The Company has achieved a market leading position in Canada, with significant room for future growth, and is rapidly expanding into the U.S. KLONDIKE has achieved these results organically, experiencing rapid growth in every territory it enters while remaining profitable throughout.

The Business Model and the “WHY”

KLONDIKE’s growth has been driven by disrupting the market through its Unique Selling Proposition (USP), which is a consultative sales approach. This has resulted in the Company gaining significant share from local and global oil and gas majors alike:

- Consultative approach supports distributor end-market expansion. In addition to providing a full range of products, KLONDIKE’s experienced Business Development Managers (BDMs) add value through their own knowledge, advice/training, and end-user “detailing” (i.e., sales calls). The BDMs also “quarterback” the various support teams the company offers such as technical, marketing, client care, digital, tele-marketing and data including prospect lists to support distributors’ expansion into new end markets and capture opportunity. Personalized consultative support such as annual strategy meetings with key dealer stakeholders to set up an annual roadmap for success sets KLONDIKE apart from its competition.

- Distributed nationwide inventory. The Company sells its 650 SKUs through a network of 1,400 distributor locations across Canada and the U.S., who in turn carry millions of liters of lubricant on their own shelves.

- Unparalleled customer service and direct access to key decision makers: KLONDIKE provides a personalized level of service that makes dealers feel valued across the Company. The empowered Client Care team works directly with the distributor to give them the quickest response times and solutions to their inquiries. BDMs know distributors’ stakeholders on a first name basis and working with their teams regularly allows them to capitalize on their strengths in the market.

- KLONDIKE price positioning supports maximum distributor growth. KLONDIKE is in the middle-market for pricing. This market position allows for maximum growth by attracting price-based consumers through the many features of the range for small increase and gives savings to the global brand buyer while maintaining consistent or better product performance and specifications. It’s value for money is unmistakably the best in the market when incorporating the quality of the product, complete product offering, the benefit of the complete support program and advantage of the loyal partnership.

- Distributor growth support leads to brand loyalty. Through its commitment to distributors’ growth and disciplined approach to never sell directly to end users or to mass merchandisers, KLONDIKE earns distributors’ loyalty and this partnership benefits from growing sales for its products year over year. This translates into KLONDIKE’s “WHY”: We Grow Independent Business

POSITION OVERVIEW

SALES STRATEGY & ENABLEMENT ANALYST PROFILE:

This is a strategic and tactical position within the sales team, built for someone who combines analytical skill with field intuition. The role demands a high degree of initiative, resourcefulness, and creativity in how data is leveraged to drive real-world sales outcomes. The Analyst will ensure our CRM and sales programs are synchronized, targeted, and informed by current market dynamics and internal performance metrics.

This role is a key part of our sales support infrastructure and offers high visibility with executive and field leaders alike.

Key Responsibilities

- Build dashboards, visualizations, and insight-driven reports in Power BI to enable territory planning, campaign performance tracking, and opportunity identification

- Partner with sales leadership to design and monitor territory strategies, blitz plans, and target account programs

- Monitor and validate CRM data integrity (HubSpot), ensuring sales activities are accurately captured and acted on

- Use AI tools to extract, analyze, and synthesize distributor, market, and competitor data

- Collaborate with sales leadership and finance to evaluate pricing strategies, monitor contribution margins, and optimize the mix of SKUs carried by distributors to maximize profitability and market relevance

- Create and maintain dynamic distributor and end-user target lists

- Collaborate in designing sales blitzes, route plans, and distributor outreach campaigns

- Join in-field visits to observe product application, distributor engagement, and end-user needs

- Attend and contribute to regular sales meetings with data-backed insights

- Own key enablement workflows: sales meeting decks, blitz tracking tools, sales playbook updates

- Surface opportunities for sales process improvement through structured feedback and data

Skills & Experience

- 3–6 years of experience in a sales operations, strategy, enablement, or analytics role

- Proficient with Power BI, Microsoft Excel, and sales enablement platforms

- Experience with HubSpot or similar CRM systems

- Demonstrated ability to distill complex data into clear, actionable strategies

- Proven familiarity with AI tools (e.g., ChatGPT, Perplexity, Claude, etc.) to support research, planning, or automation

- Strong written and verbal communication skills; ability to engage with sales reps and executives alike

- Highly organized, self-motivated, and resourceful with a bias toward action

- Experience working in or supporting a field sales environment is preferred

- Willingness to travel with sales personnel to gain on-the-ground insight

- Comfortable operating independently while aligning with company values and sales culture